Sherrilynne Starkie

APRIL 5, 2018

Your strategy is off (or non-existent). Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

FEBRUARY 18, 2020

It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). Interested in learning how to power your digital marketing by adding earned media strategies and tactics? It’s a framework, sometimes known as the PESO model. Contact Me!

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

APRIL 23, 2020

Discover the essential elements of an integrated strategy that pays off. I’ll be providing practical tips for great digital PR. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Build on the successes and avoid the mistakes of those who came before with real-world case studies.

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Content Case Study Marketing ROI 243

Sherrilynne Starkie

JULY 24, 2020

We discuss leaders, leadership communications and leadership strategies. I’m lucky to host the Being Human Is Good For Business Podcast. In this latest episode we discuss heart-centred leaders. These are the people who feel things strongly and lead by forming strong connections and relationships.

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media and Marketing Framework Example.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. Producing podcasts is another task.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

FEBRUARY 10, 2020

He said companies need to engage stakeholders over shareholders and anchor strategy in ethics. Edelman Global CEO Richard Edelman said ths shows the potential for business to be the catalyst for change. There’s room for optimism for the media industry too.

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Survey Compete Forums News 259

Sherrilynne Starkie

JANUARY 27, 2020

But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat. Other’s already know, and this terrifies them.

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Social Media Marketing Proposal Consultant 486

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. People move around all the time, it’s your job to know when and where they go.

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

APRIL 24, 2018

Instead he should be looking at his organization’s own lack of strategy and disorganized approach as the culprits. Social media success requires strategy and planning. Instead, the pub chain needs a smart strategy along with a crack social media team to deliver it.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

JULY 24, 2020

In each episode, we discuss leaders, leadership communications and leadership strategies. Did you know that I offer podcast production services? That’s the reason I’ve hosting the Being Human Is Good For Business Podcast. In Episode 4 we discuss heart-centred leaders.

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System Hosting Groups Groups 195

Sherrilynne Starkie

MARCH 1, 2018

Implementing planning strategy and best practices. Thorough understanding of how Facebook products can be used in advertising and communication strategies. Targeting audiences for maximum impact. Utilizing Audience Insights. Optimizing reach and frequency. Understanding Facebook’s measurement solutions.

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Badge Facebook Compete Training 191

Sherrilynne Starkie

DECEMBER 13, 2019

Other key findings: 27% reported social media was a core element of communications strategies. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. 3% said social media had little or no value. Those three per cent couldn’t have been more wrong.

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Social Media Skills Survey ROI 195

Sherrilynne Starkie

APRIL 26, 2021

She has strong strategy skills in developing and managing social media campaigns. You can also Live broadcast any customer event, a subject matter expert interview or a product demonstration. Author Bio. Anne Joseph is a passionate social media writer and working at Bouxtie.

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

AUGUST 7, 2018

A New Facebook Strategy. Shift your brand’s Facebook paradigm with a relevant, effective strategy. Vertical screens, video and text lengths, captions are all important considerations for mobile. Contact me to set up a call where we can discuss your challenges.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. This book delivers well-researched, actionable strategies and tactics that focus on alignment and value creation with that culture.

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Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

AUGUST 15, 2018

By creating SMART goals that are linked directly to the business strategy, and aligning all activities with these goals, influencer campaigns can be accurately evaluated. Contact me to find out how to build influencer relations into your marketing and communications strategy. Were sales up? Did you recruit new employees?

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JANUARY 16, 2019

It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book.

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Case Study Study Social Media Strategy 170

Sherrilynne Starkie

NOVEMBER 16, 2013

Individuals in the first year of their careers are suggested as skilled in business strategy. For example, on a scale of one to five, how would you rate this person’s writing skills, his strategy development skills, his experience in video production, etc. LinkedIn Endorsement Strategies. New look and feel for LinkedIn.

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LinkedIn Press Release Skills Notification 278

Sherrilynne Starkie

SEPTEMBER 11, 2018

Most communications teams under use paid media strategies; keep ahead of the curve with Facebook ads. Marcoms pros who are not implementing Snapchat strategies are missing a great audience engagement opportunity. — SS. Twitter to launch live audio broadcast through Periscope. — SS.

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Newsletter Team Twitter Features 170

Sherrilynne Starkie

MARCH 3, 2018

Video content anchored the campaign, and a smart social media strategy promoted to great effect. An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. They wanted to talk about why small business and entrepreneurs do what they do.

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Campaign Small Business Social Media Industry 170

Sherrilynne Starkie

MARCH 14, 2018

The content calendar is a crucial part of a smart strategy. Need to sharpen your content marketing strategy and programs? of paid-for tools that go much deeper, analyzing trends, identifying influencers, tracking ongoing discussions and conversations. These are worth the money, if there is the budget. Dark Arts of Content Marketing.

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Consultant Social Media Content Marketing 268

Sherrilynne Starkie

JANUARY 12, 2018

Get the other 100 new statistics to help inform your social media strategy. Jan 11, 2018. Did you know that people spend 20 to 40 per cent more with companies who engage with them online? Earned’ media has whole new connotation as BBC China editor quits post. Jan 11, 2018.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

APRIL 26, 2021

She has strong strategy skills in developing and managing social media campaigns. You can also Live broadcast any customer event, a subject matter expert interview or a product demonstration. Author Bio. Anne Joseph is a passionate social media writer and working at Bouxtie.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

JULY 23, 2012

She discussed the tools and resources ]available and how they can help prepare a social media strategy that supports business outcomes. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands.

Social Capital 275

Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

JUNE 15, 2013

The focus was on web strategy and I left the conference full of ideas and insights. I was lucky enough to be invited to the first-ever Fireworks Factory conference held on Galiano Island , British Columbia. Fireworks Factory on Galiano Island.

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Conference Storify Marketing Eventful 352

Sherrilynne Starkie

JULY 19, 2014

Mobile Application Development and Marketing Strategy. Related posts: Facebook Reader a welcome feature. Facebook and hashtags at long last. Facebook graph search and your privacy. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Facebook: New Mobile App to manage its ads.

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Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

JANUARY 19, 2013

Normally, the content and strategy development for a public engagement campaign is a complex process and such campaigns are the result of very close collaboration between a client and its agency. Lessons learned. It’s difficult to understand how a project like this could have gone so wrong from the start.

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Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

DECEMBER 22, 2013

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Social media for health.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

AUGUST 18, 2014

The change underlines the social network’s strategy to monetize the service. People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app. This applies to both Android and iOS. Facebook says that shift will allow both mobile applications to work more efficiently.

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Facebook Wikipedia Mobile Applications 283

Sherrilynne Starkie

JANUARY 3, 2019

Documenting strategy, less focus on keywords, personalized content are the top three. Staying ahead of the curve is the key to continued digital marketing success – SS. B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

MAY 14, 2018

Let’s set up a call to discuss how this strategy can work for you. Find other ways to provide recripricol value (see number 2, above). Building positive relationships with influencers if an important part of every communications initiative. The post Influencer relations: how to build trust appeared first on Sherrilynne Starkie.

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Influencer How To Policies Reputation 218

Sherrilynne Starkie

JUNE 27, 2018

Only three per cent of chief marketing officers have SEO strategies optimized for voice-enabled search , though 75 per cent say they plan to do so. The app is designed with elements that teach children how to understand and express better their emotions in creative ways and encourage healthy social behaviours. Jun 27, 2018.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

JUNE 16, 2013

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

JUNE 15, 2018

Yet many corporate campaign strategies are still overly reliant on traditional PR methods and struggle to achieve objectives and demonstrate ROI. This year, for the first time ever, brands will spend more on digital ads, 38.4 per cent, than on TV, 35.5 per cent, according to the Dentsu Aegis Network forecast.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

FEBRUARY 19, 2018

Often, once they get in the job, they struggle to make the leap from personal use to business strategy. I found it’s difficult to gauge what a candidate actually knows about social media when they have only a general communications qualification. In Ottawa, about 30 people have the social marketing certificate.

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HootSuite Social Media Questions Industry 139