Mindjumpers

AUGUST 8, 2013

We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. Although the concept of Always-On has been widely talked about, they ways in which different brands and agencies integrate Always-On into their own content strategies can differ.

Content 242

Content Overview Guidelines Strategy 242

Mindjumpers

OCTOBER 14, 2014

If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when. In the first place you need to make sure, that you are up-to-date with your social channels. You should not think of the crisis as a possibility, but a certainty.

How To 254

How To Guidelines Social Media News 254

Mindjumpers

APRIL 11, 2012

Strategies for processing both internal and external social data. Monitoring strategies that contribute to sale. Also, I feel it is the core of all high level marketing strategies. The white paper throws some light on the following: How to define social analytics as a discipline.

Analytics 268

Analytics Metrics Nielsen Social Media 268

Mindjumpers

NOVEMBER 17, 2014

After you have put a great deal of effort into your social strategy and into creating posts, it is just as important to monitor your results. Monitor and measure the performance. How to structure glocal communication on Social Media.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

SEPTEMBER 16, 2011

Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. Check it out here, and let me know what strategy you might put together for your brand on Facebook?

Facebook 277

Facebook Marketing Team Strategy 277

Mindjumpers

NOVEMBER 26, 2012

But content without context is just messages without any bond to your long-term brand strategy. To have an Always On-strategy is to think long-term – on a short-term basis. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. without loosing a global strategy.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

MARCH 16, 2012

For a while ago, I wrote about Lady Gaga’s social media strategy. Looking at her recent Twitter record, I thought it would be a good idea to share some of her strategies for using Twitter as an effective marketing tool and how they can inspire you to do the same. Another strategy is to follow and target your key brand influencers.

Twitter 215

Twitter Brands Newsletter Influencer 215

Mindjumpers

SEPTEMBER 12, 2012

It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven steps to follow towards a successful content marketing strategy and program is illustrated in the following figure from the paper: Define what you want to obtain.

Report 242

Report Content Nielsen How To 242

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. The Social Newsroom – How To Make It Happen.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

MAY 6, 2011

Long-term : what impact are we having on our customers sense of loyalty to our brand (compared to before we (brand) had a social presence/strategy etc). A social strategy should encompass and reflect brand values. Work out Your Social Strategy. This means: track, interact, adjust strategy and adapt.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

MAY 4, 2011

If social is to be an integral part of a brand’s presence, i.e. tying in, pushing out and implementing the beauty of the work a brand does with what its customers see, so it encourages, supports and builds customer’s behaviour, experience and relation with the brand, then you need to invest in a social strategy.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

NOVEMBER 18, 2010

Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. Technorati Tags: charity , digital strategy , Facebook , Haiti case , J. The Haiti Case.

Social Media 244

Social Media Conference Technorati Case Study 244

Mindjumpers

APRIL 25, 2014

Make sure you have a set strategy that will allow your brand to be flexible and react to sudden shifts. Similar Posts: Three Tips For Branding on Pinterest. Tumblr – Why, How & Who? Where’s Social Media Going in 2014?

Engagement 203

Engagement Tumblr Activities Communities 203

Mindjumpers

MAY 19, 2011

But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. And in every step your media strategy plays a very important role. The key here is to give a more human feel to the entire experience.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

NOVEMBER 1, 2010

these platforms need to be integrated in the overall strategy of the company and be in alignment with the image of the business. All information should be a part of your overall strategy to ensure alignment. When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc., The keyword here is consistency.

Marketing 213

Marketing Technorati Social Networking LinkedIn 213

Mindjumpers

DECEMBER 8, 2017

This is why an always-on strategy is crucial. With a strategy rooted in clear KPIs, we create engaging content linking your products to your brand purpose. The potential to reach consumers through social media has made it more important than ever to publish the right content, at the right time.

Buy 100

Buy Instagram Study Social Media 100

Mindjumpers

JANUARY 14, 2015

Chief Strategy Officer at Content Marketing Institute. Content Marketing Marketing & Communication Social Media Marketing Social Media Strategy localization Marketing Predictions Social Media Marketing Strategy The Content Marketing Institute visual content' Robert Rose. What will change and what will stay the same?

Marketing 100

Marketing Case Study Journal Social Media 100

Mindjumpers

NOVEMBER 15, 2010

A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan. This is not the first time that a lack of goals, planning, cross-divisional cooperation, and even strategy regarding social media marketing shows up in a survey.

Social Media 235

Social Media Marketing Survey Forums 235

Mindjumpers

JANUARY 4, 2012

High Level Social Strategy Model. Similar Posts: The Executive Series: High Level Strategy, Value Propositions and Social. Through the last year I have been working my thoughts around a model, trying to illustrate the different high level business objectives of using social media. Get Executive Buy-In on Your Social Business Program.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

SEPTEMBER 9, 2011

For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there!

Marketing 264

Marketing Social Media Tools Activities 264

Mindjumpers

DECEMBER 8, 2017

Based on this mission, we developed clear social media strategies for each brand within each of the Nordic markets. And we turned that strategy into action! We sat down with L’Oréal Nordic and defined a mission for each of the five brands.

Collaboration 100

Collaboration Social Media Management Project Activities 100

Mindjumpers

FEBRUARY 10, 2015

We know that you will only meet and exceed your content strategy objectives by having a well-defined strategy, and not least a well-designed editorial structure. At Mindjumpers we have been producing branded content on a daily basis since our early days.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Great opportunities in a collaborative social media strategy.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

NOVEMBER 23, 2012

So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Put Content Marketing at the Heart of Your Brand Strategy. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JULY 16, 2012

In tomorrow’s blog post I will examine what response strategies brands can make use of once the crisis strikes. But what kind of response strategy should you pursue? This said, a great part of crisis management is reactive management, as it is about dealing with a crisis once it hits. Today, the power of social media is indisputable.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

DECEMBER 8, 2017

Solution: Together with Carlsberg Group Digital, Mindjumpers solved these challenges by creating a social media hub and global social media strategy that would strengthen brand activation at a global and local level. Making the global and local brand teams and agencies cooperate and communicate together.

Groups 100

Groups Groups Guidelines Social Media Management 100

Mindjumpers

NOVEMBER 16, 2012

The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Establish competitive intelligence activities as part of your overall business strategy. Monitor your competitors.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

JULY 10, 2012

Having one centralized global brand page makes it easier to secure that social media initiatives are in line with global social media strategies and that the right tone of voice and visual appearance are in control. Local vs. global. However, according to the Facebook IQ 2012 report , 41% of brands maintain at least one local country page.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

JUNE 10, 2011

Like when first establishing an online presence (whether this is a Facebook page, Twitter profile or some other social network), you need a strategy. The question is just how to do this then? You need to know what you want to obtain. Who do you want to reach – and with what purpose?

Engagement 257

Engagement Content Training Social Networking 257

Mindjumpers

NOVEMBER 18, 2011

This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. Tweet Who is an average Facebook user and how do his activities on Facebook look like?

Facebook 278

Facebook MySpace Statistics Social Networking 278

Mindjumpers

FEBRUARY 9, 2011

In the end, the infographic sums up five steps in implementing a social media strategy. In relation to customer relations, the infographic stresses the point that people are more likely to recommend or buy from a brand that they follow on social media. Take a look yourself. Click image to view large -.

SocialCast 247

SocialCast Company Social Media Policies 247

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

AUGUST 25, 2010

So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Learning is Change. says: September 2, 2010 at 2:03 pm [.]

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

JULY 18, 2012

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Mindjumpers

FEBRUARY 3, 2015

At Mindjumpers we have helped to produce and advocated video content as part of clients’ content strategy for years, and we welcome the increased focus on this media format. Remember to Search Engine Optimise (SEO) and amplify with Paid. Mindjumpers and video. Marketing Predictions for 2015. Snapchat as a platform for branded content?

Features 100

Features Groups Groups Video 100

Mindjumpers

JUNE 30, 2016

It’s time for brands to take a good look at their strategy and embrace the live streaming age that’s only going to grow from here. All things considered, live streaming will soon be a standard form of expression via social, much like it’s become a standard form of communication over the years with Skype and FaceTime.

Compete 154

Compete Tumblr YouTube Video 154