Josh S Peters

JANUARY 25, 2013

The Difference between Strategy and Tactics. This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. Because sometimes it’s good to get a refresher. How To Cite A Tweet In An Academic Paper.

RSS 180

RSS Mobile SEO Influencer 180

Josh S Peters

MARCH 12, 2013

Especially if content curation is part of your content strategy. If you’re a community manager and you haven’t tried out Buffer yet to help determine the best combination and whet and when for your content I can’t recommend enough that you give it a shot.

Curation 145

Curation LinkedIn Communities Analytics 145

Josh S Peters

APRIL 26, 2012

Head on over to Mashable and take a look at 60 Minutes to a More Efficient Social Business Strategy and if you get a second I’d love to get your feedback on it. It’s a tactical and maintenance audit that will help you keep on top of all the little things that slide between the cracks and get put off. Josh S Peters.

Social Media 139

Social Media ROI Metrics Conversation 139

Josh S Peters

JANUARY 15, 2010

Social Media Strategy Workshop Update – This one is getting moved The first workshop, Social Media Strategy Workshop , will take place on February 12, and it’s all about social media strategy. Listening: How to setup listening posts and utilize the data in your strategy.

Class 100

Class Training Social Media Discount 100

Josh S Peters

JANUARY 7, 2013

and includes blogs, wiki’s, forums, it’s own set of ideologies, strategies, tactics, and more. Like with the social media pyramid you want to start at the bottom of the SEO pyramid (originally created by Rand Fishkin) and work your way up when it comes to building your SEO strategy. CONSUMER BEHAVIOR – ZMOT.

SEO 170

SEO Wiki Engineering Social Media 170

Josh S Peters

OCTOBER 27, 2010

If you’re familiar with the above funnel then you might see where I’m going to go with this post.

Social Media 146

Social Media Lijit How To Widget 146

Josh S Peters

JANUARY 18, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Microblogging , Social Media , Strategy , twitter » How can multiple people use one Twitter account? Written on January 18, 2010 by Josh Peters in Microblogging , Social Media , Strategy , twitter 1 Comment - Leave a comment!

CoTweet 110

CoTweet CoTweet Microblogging Twitter 110

Josh S Peters

MARCH 5, 2010

Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay.

Lijit 100

Lijit Widget eBook Disqus 100

Josh S Peters

AUGUST 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , Strategy » What do you think of when you hear Social Media? Written on August 20, 2009 by Josh Peters in Social Media , Strategy 0 Comments - Leave a comment! What do you think of when you hear Social Media?

Social Media 100

Social Media Lijit eBook Widget 100

Josh S Peters

MARCH 19, 2013

First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. It’s 2 days late, but hey, it’s all for a good reason. 2 of them actually.

Google Reader 149

Google Reader Wikipedia Analytics Google 149

Josh S Peters

OCTOBER 20, 2010

You should never become 100% satisfied with the performance of your campaigns, strategies, and tactics. Setting up multiple ads and testing them against each other, A/B split testing for landing pages, A/B testing for emails, interaction styles, etc. are all incredibly important. You should always be testing. Tweet This Post.

Study 130

Study Activities YouTube Data 130

Josh S Peters

JANUARY 4, 2013

“When someone remarks on what you’re doing, the word spreads, replacing the predictable and expensive Mad-Men strategy of advertising with the unpredictable but potentially magical effect of significant word of mouth–ideas that spread win.” .” Yup… Facebook is changing things again.

Press Release 180

Press Release Social Media SEO Report 180

Josh S Peters

MARCH 7, 2011

However, as it’s defined right now I’ll be doing: Social media analysis and strategy for clients and TSA. I get to help really define it and help create what it means to have a social media arm inside the company. Social media training and coaching both for clients and internally.

Training 153

Training Hosting Analysis Social Media 153

Josh S Peters

DECEMBER 10, 2010

These frameworks take company resources and align them with marketing initiatives, missions, and strategies for the goal of creating strategic plans. Today that’s not the case as your PR, online, offline, direct marketing, SEO, PPC, SMM, etc. can and should all work together. Balanced Scorecards (BSC).

Marketing 146

Marketing System Class Campaign 146

Josh S Peters

DECEMBER 10, 2010

These frameworks take company resources and align them with marketing initiatives, missions, and strategies for the goal of creating strategic plans. Today that’s not the case as your PR, online, offline, direct marketing, SEO, PPC, SMM, etc. can and should all work together. Balanced Scorecards (BSC).

Marketing 146

Marketing System Class Campaign 146

Josh S Peters

JANUARY 21, 2010

It hasn’t been announced yet but after being contacted by the person coordinating the event it’s a great idea to change the day of the Social Media Strategy workshop. Anyone who signed up will be refunded and I’ll get the new sate squared away ASAP.

Eventful 100

Eventful Lijit Compete Widget 100

Josh S Peters

FEBRUARY 16, 2009

in Internet Marketing my time is going to be a little sparse, but then while getting frustrated with some people who were confusing strategies with tactics I had an idea. As I’ve said while I’m finishing my Masters cert. Everyone can benefit from learning the basics of internet marketing.

Marketing 100

Marketing Lijit eBook Widget 100

Josh S Peters

MARCH 14, 2011

Or I can put on a movie I’ve seen a million times and write strategy documentation from my couch. Now the question that should follow this is… what’s the value to the business? Why would they allow their employees to run wild one work day per week?

Wireless 125

Wireless Loyalty ROI Conference 125

Josh S Peters

MARCH 7, 2011

However, as it’s defined right now I’ll be doing: Social media analysis and strategy for clients and TSA. I get to help really define it and help create what it means to have a social media arm inside the company. Social media training and coaching both for clients and internally.

Training 100

Training Hosting Analysis Social Media 100

Josh S Peters

OCTOBER 16, 2009

During this seminar, we’ll be sharing some strategies and tactics to help you harness the power of Twitter for business, personal branding, or whatever else you choose. There is a free Twitter seminar next Tuesday the 20th being put on by myself, Sharon Hayes , and Joshua Denney to give insight into our new project BrandedTweets.

Twitter 100

Twitter Lijit Knowledge Base eBook 100

Josh S Peters

NOVEMBER 18, 2009

Before you start using Social Media for Lead Generation and Acquisition If you already have some lead generation strategies and tactics in use then go over them with a fine tooth comb and make sure they are easy to go through and don’t require too many hurdles. This is also going to be covered a few paragraphs down the page.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

JANUARY 23, 2009

FaceBook as over 150 million users and it’s growing!

Facebook 100

Facebook Lijit Delicious eBook 100

Josh S Peters

MARCH 8, 2013

Also, this marketing strategy has the highest conversion rates of any other system out there ?sometimes Email marketing can be time consuming, but if you already have a website and blog set up for your online business, you’ve at least got the biggest tools in place. sometimes as high as 30% of clicks and subscriber leads.

Tips 165

Tips Marketing Adwords Yahoo 165

Josh S Peters

AUGUST 21, 2009

TwittFaced is a guide to social media that covers tools, tips, basic strategy, ROI, and have walk throughs, in depth information, and network descriptions to help individuals, professionals, small biz, mid sized biz, large corporations, and anyone else understand and make the most of their social media use.

Lijit 121

Lijit eBook Widget ROI 121

Josh S Peters

NOVEMBER 23, 2009

If you're planning to stop at the purchase, that's a shallow strategy in a very deep pool. If you're planning to stop at the purchase, that's a shallow strategy in a very deep pool. My biggest bit of counsel when it comes to awareness campaigns: what are you going to do with the eyeballs once you have them?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

APRIL 21, 2009

Josh Peters you're welcome, glad you liked it :) derekshowerman [link] / We just finished our Social Media Strategy eBook. Thank you for sharing. Feel free to download for free and share as you like. Would love to hear from you with feedback. :) Roger Kondrat Very cool Josh. I was very excited to learn about this book from Jacob.

eBook 100

eBook scribd Social Media Lijit 100

Josh S Peters

NOVEMBER 5, 2009

Importance of a Reaction Strategy The online world today has changed dramatically and is in a constant state of evolution. If Toyota had a reaction strategy for bad online press this would have been done and over with on day one. This is why you need to be prepared for the worst.

Flickr 100

Flickr eBook Lijit Sites 100

Josh S Peters

NOVEMBER 30, 2009

For Twitter you might need to use Co-Tweet or segment your Twitter strategy and have separate accounts for each. Social media is a long haul strategy and needs to be treated as such. You’re going to have to play with it for a while to figure out the flow of where ever you’re participating online. Good points.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

FEBRUARY 15, 2010

Get on paper (well a google, open office, word or other doc anyways) what your strategy is. After you audit, the next thing to do is… Plan your online and offline marketing campaign integration Never underestimate the power of sitting down and planning it all out. Take some time here and look at the best way to approach each side.

Social Media 119

Social Media Marketing Patterns Lijit 119

Josh S Peters

NOVEMBER 3, 2009

Following in the hopes they will follow you back and buy your stuff is not a good strategy. Josh Peters Thanks for the comment and first let me say that I do not advocate setting up auto-follow accounts based on keywords. Then you can watch the flow and see if it's unmanageable, if there are overlapping results, etc.

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

JANUARY 18, 2013

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! A fantastic overview of some great features and strategies behind Google Analytics. Facebook explains how to optimize your business Page for Graph Search. If you have a business FB page… read this. 3 Amazingly Simple Ways to Use Video for Link Building.

FAQ 180

FAQ Overview Journal Privacy 180

Josh S Peters

FEBRUARY 17, 2013

As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. Below I have outlined some of the recommendations you can find handy for this pretty complicated process… How to Create a Total Content System.

Diagrams 163

Diagrams SEO Construction Education 163

Josh S Peters

SEPTEMBER 18, 2009

I believe that rather than setting quantity goals for a social media strategy, one should set quality goals. Through sharing information, engagement and dialogue one gets mentions, buzz and the possibility to influence the customers and the persons near to the customers.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JANUARY 21, 2013

For example if you have an infographic that is a core part of your content strategy then paying for placements on sites like Digg, Reddit, StumbleUpon, etc. It can bolster your efforts, act as the stimulus, tie pieces of your content strategy together, and influence decisions in ZMOT by being or supporting the content the users find.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Josh S Peters

JUNE 15, 2011

This is much more about about the strategies, best practices, and planning. He setups up a fantastic framework and will get you going in the right direction before setting you loose to create something amazing in your company. This isn’t a “use these tools and you’ll be a star&# kind of book.

ROI 153

ROI Social Media Review Case Study 153

Josh S Peters

JUNE 6, 2011

We all want to be the success story of the year. We all want to be the creators of Will It Blend, Old Spice Guy, etc. but the truth is the chances of it happening are very low. Think about it, there have tens of thousands (if not millions) of people trying to do the same thing everyday.

Campaign 125

Campaign Social Media Marketing Strategy 125

Josh S Peters

JUNE 21, 2010

When all three elements are working, they combine to create a holistic communication strategy that will help you build relationships and future customers. Erica Brown is the Director of Communications at Thanksgiving Point Institute and the Promotional Chair of the Socia l Media Club of Salt Lake City.

Social Media 159

Social Media Case Study Lijit eBook 159