Direct Marketing Observations

DECEMBER 16, 2016

I wrote: “All anyone wants to talk and write about is… “All anyone wants to talk and write about is digital strategy, except no-one really wants to share solutions.” What is your strategy/vision? Linking Strategy. Humanize the strategy. Where does social fit in a brands mobile strategy?

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

SEPTEMBER 30, 2014

content strategy digital marketing Marketing strategy success' Be clear on those 2 objectives and then be clear on how you’re going to measure your success. Little wins are just as important as the big ones!

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JANUARY 5, 2012

Back in October, Coca-Cola’s Jonathan Mildenhall, The VP of Global Advertising Strategy and Creative Excellence, was speaking at the Guardian Changing Advertising Summit when he stated: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.

Advertising 138

Advertising Strategy Content Questions 138

Direct Marketing Observations

SEPTEMBER 29, 2015

Could you build a sound business strategy for a client around social media? But can you go deep on strategy? Will you be accountable for the quality of all social media plans/strategies/services delivered to clients as well as their overall client satisfaction? Let’s hope so! That’s a given. Nothing, I got nothing.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MARCH 1, 2017

The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate. What we’re experiencing right now thanks to the Snapchat generation* is that brands are being forced to create content, messages, and strategies that become antiquated in less than six months.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

JUNE 21, 2011

You had no strategy. You create, adjust, and redefine your strategy accordingly. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts. You’ve created a blog and have added a few posts. You have pushed out some weak, self serving content on all of them. Plateau #2. You thrive.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

FEBRUARY 1, 2011

Was this the strategy they were told or did they come up with this internally? Why not attach a strategy with some (not many) achievable decent KPI’s to your social initiatives? Hello strategy? This might be the year social takes the Super Bowl by storm. Check out @Samsung 2500 followers and… a total of 8 tweets.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

APRIL 13, 2011

An internal social media strategy ? A go to market strategy? The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? Hiring a social media director? Is it accruing a massive numbers of followers and fans?

Brands 148

Brands Social Media Strategy Twitter 148

Direct Marketing Observations

SEPTEMBER 14, 2011

It’s better, or I should say tantamount, that you understand how search can makes a good social strategy better and vice versa, but all the while not becoming bogged down. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

OCTOBER 18, 2012

When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled, The 6 Basic Components Of A Strong SEO Strategy For Online Retailers.

SEO 240

SEO Directory Engineering Compete 240

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. I’m not going to tell you what it is yet. Then we wait. We measure. We tweak and we rework, redesign and we retrench if necessary.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

MARCH 26, 2010

Mobile, Mobile social, Mobile search, and social search… Tags: social strategy Social Networks marc meyer social media consultants social media strategy. Always keep one eye on the prize and another on what’s on the horizon.

Social Media 221

Social Media Consultant MySpace Proposal 221

Direct Marketing Observations

JANUARY 31, 2018

The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Where does it fit? Does it fit? I can tell you answering any of these questions requires some soul searching.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

OCTOBER 15, 2010

5) Engagement strategies will be different on every channel because of the data returned from #4. Don’t assume that your social strategies will be the same across all BU’s. Companies are mining the social web to build dossiers on you. Each has it’s own nuance and needs.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MARCH 16, 2010

What strategy? Your excuses, er reasons might look something like this: 1) You didn’t realize how much work it took. 2) You realized that people aren’t into your “get 200 Twitter followers&# for $19 a month program. 3) Your social media certification classes didn’t really take off like you thought. 13) Case studies?

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

AUGUST 2, 2011

Largely it fails because the expectations are so huge and because they are measured against other companies that invested time, resources, and people first strategies and the platform last. It’s too easy to start and it’s too easy to fail-which invariably leads to social efforts that fall flat. People define platforms.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

JULY 12, 2010

If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different? Social Media is equal parts strategy, tactics and tools as it is about labor. Shortcuts don’t cut it and they can be, readily apparent.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

NOVEMBER 2, 2011

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

MAY 31, 2011

But at some point a social loss leader strategy will waver because of the weight of constant escalating consumer expectations. Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. Reward them.

Social Networking 168

Social Networking Questions Organization Comments 168

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. I used to be an SEO specialist until what I did just became a small part of the daily mix of things that I did for our clients. We all did something before social media.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

OCTOBER 17, 2011

I just don’t want to wrap my digital strategies around short term expectations of success or failure. Look, I’m cool with reading and or writing about how failure is part of the deal and that some people think that in order to succeed you have to embrace failure !

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

JUNE 10, 2011

What is my strategy? If they were smart, they may have asked me what I want but the bottom line is that if I am friending, following, or liking a brand for a reason. I have a modus operandi. Why do I or should I follow, friend, fan or like a brand? What do I want out of the relationship? What do I want from you Oh mighty brand that I adore?

Brands 166

Brands Buy Engagement Data 166

Direct Marketing Observations

MAY 18, 2010

Tags: SEO/SEM social media Social Networking marc meyer baseball strategy.

Social Media 171

Social Media SEO Social Networking Skills 171

Direct Marketing Observations

OCTOBER 29, 2010

Tags: content marketing social media content strategy tom martin.

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

MAY 13, 2022

Strategy and tactics will take a back seat to community and conversation in 2022. Have you ever wondered why these platforms bury their EULAs, their T’s and C’s and their privacy statements? The former will still lead to the promised land, i.e. conversions and leads, but the value of the latter will never be higher.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MARCH 5, 2010

You will be pleased to know that in an 11th hour brainstorm I came up with a new strategy wrapped around search and their existing UI and we are going to continue the relationship. I knew it would and that was part of the strategy. But let’s talk about another client. Clients come in all shapes, sizes, issues and challenges.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

JUNE 23, 2010

If we add a dose of unrealistic expectations coupled with zero strategy, then he is ripe to walk away and say that social media did not work for his business. His usage of both is scattershot and not very consistent. The effort that he puts into both is casual at best and he measures nothing. So are his customers using social media or not?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

MAY 3, 2010

So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Posted: May 3rd, 2010 By: Jason Breed. The title of this post pretty much sums it up. How could this be?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MAY 7, 2010

9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. Great discussions. all archived and easily searchable. 2) #4change is a monthly tweetchat on how social media is helping to create change. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

FEBRUARY 11, 2010

I’m not adverse to that strategy, but think that maybe 2-3 months might be just as effective. So know this, getting into “it&# is easy. In fact Chris Kieff suggests just listening for the first 6 months before you do anything else. It’s quick to set up and easy to do. Above all stick to it.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JANUARY 14, 2010

Let’s Talk , in which he assesses the value of integrated social media marketing programs to a company’s overall strategy. Paul recently wrote an amazing post titled, Integrating Social Media Platforms? A great read. 10) Lastly, here is a lesson in social media. A cautionary tale if you will. H &M’s Trashgate.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

OCTOBER 25, 2011

So why do organizations struggle with rolling out social?

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

APRIL 11, 2011

Does either strategy ( I use the term lightly) work? But the fact of the matter is that some organizations are so fixated on social but so unsure of what to do , or so obsessed with a wait and see mode, that they end up doing nothing or prefer to just sit back and do very little. Not really. Does it buy you time compared to your comptetitors?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MAY 26, 2010

Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! What are the top brands on Facebook?

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

AUGUST 2, 2010

If your 126 followers are for business purposes, is your Twitter strategy really that effective with such a small number? Do we need to define or redefine what being “effective&# on Twitter really means? What do your tweets consist of? What are you hoping to get out of what you tweet?

Questions 189

Questions Twitter Construction Patterns 189

Direct Marketing Observations

SEPTEMBER 9, 2010

If you write your blog for the sake of peer approval -that’s cool, but then what is the strategy for your blog? If you can somehow straddle the line of SEO and write for your customers and prospects, good on you. To be liked by the folks in your industry? If that’s it, well then good on you.

SEO 164

SEO Industry Engineering Social Media 164