Strategy - Social Media Informer

5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

MAY 19, 2015

Marketing to early adopters will be easier if you keep these strategies in mind. In other words, toss out your traditional “Three P’s” of marketing if you want to capture this crowd, you’re going to need to think through what makes them tick. Early Adopters Value Intellectual Stimulation.

Strategy

Strategy Marketing Startup Apple

Social Media Strategic Plan Template

Akamai Marketing

NOVEMBER 13, 2012

If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Also, keep in mind that a platform is NOT a strategy. Twitter is not a strategy. Facebook is not a strategy. The final phase of social media strategy planning.

Template

Template Templates Social Media Sample

The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

NOVEMBER 19, 2014

Case Study Vent branding strategy Twitter' Tweet: Being a wishy washy brand isn’t good for anyone, except dish soap – and those consequences are far longer reaching. Stand tall. Take smart risks. Stand by your customers. Have some brand confidence. Stand by your brand.

Brands

Brands Case Study Analysis Advertising

KPI Dashboard for Social Media Metrics

Akamai Marketing

DECEMBER 21, 2012

Let’s review the 3 steps to social media strategy and measurement. You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.” ” Actually, that’s not a strategy at all, that’s a platform that supports your tactics. You might be tempted to say “Drive more sales!

Metrics

Metrics Social Media Sample Samples

5 Money Saving Marketing and Branding Tips for Startups

Akamai Marketing

MAY 5, 2015

Everyone’s thinking “splash” and no one is thinking “strategy.” ” Here’s a pro-tip: “Splashes” without “Strategy” are usually huge wastes of money. Both happened for one reason only: everyone was in splash mode and no one was in strategy mode.

Startup

Startup Tips Brands Marketing

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

JANUARY 1, 2015

Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Download The App: https://itunes.apple.com/us/app/dabus-the-oahu-bus-app/id503701268?mt=8.

Case Study

Case Study Study Storify Products

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

MARCH 23, 2011

But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review

Review Company Klout Policies

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

JANUARY 1, 2015

Case Study Facebook Retail case study event marketing marketing measurement social media strategy' Taking risks in social media should be balanced with campaigns that the user will naturally be attracted to.

Case Study

Case Study Retail Study Eventful

6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. When all else has failed, try social media and do it FAST.

Social Media

Social Media Creative Commons Campaign Advertising

The Cost of a Tribe

Akamai Marketing

SEPTEMBER 10, 2013

It’s just that tapping into people’s motivations rarely happens coincidently, it takes time and strategy. It’s not that they won’t, indeed, we see it frequently.

Cost

Cost Crowdsourcing Smart Phone Apple

On Alice in Wonderland and Social Media

Akamai Marketing

FEBRUARY 3, 2011

Tactics vs. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients. Don’t drink the kool aid until you know the ingredients – got it? Viral is good.

Social Media

Social Media Klout Policies Consultant

What's your social currency?

Akamai Marketing

APRIL 4, 2011

Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! After you check out the Social Technographics tool – I’d love to hear what you learned and what surprised you.

Lurker

Lurker Klout Policies Consultant

5 metrics to track on Twitter

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? You need to find them and inspire them to act. So the question then remains, what SHOULD you track on Twitter? Increased brand value? Increased share of voice? More customer passion?

Metrics

Metrics Twitter Postrank Analytics

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

MARCH 24, 2011

Share and Enjoy: Tags: small business , social media , strategy , suggestions No Comments Start the ball rolling by posting a comment on this article! The more you follow and repeat the above steps for your business, the more you expand upon them, the more success you will have.

Social Media

Social Media Klout Policies Small Business

Jack Welch supports events and their business uses.

Akamai Marketing

MARCH 9, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful

Eventful Klout Tourism Policies

Tool Tuesday: SocialOomph

Akamai Marketing

FEBRUARY 22, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Tools

Tools Klout Policies HootSuite

Social Media Complainers – your new BFF's

Akamai Marketing

MARCH 31, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Social Media

Social Media Klout Policies Forums

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

APRIL 30, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful

Eventful Twitter Klout Policies

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

JUNE 28, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Mobile

Mobile Klout Policies Tourism

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

MARCH 9, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Eventful

Eventful Tourism Klout Travel

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Postrank

Postrank Analytics Tools Klout

The Wells Fargo Debacle.how to get around it

Akamai Marketing

FEBRUARY 11, 2009

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Klout

Klout Eventful Policies Hosting

Which comes first social media or social media culture?

Akamai Marketing

JUNE 26, 2012

I think it boils down to the disconnect Execs see between corporate culture and strategy. So while its important to consider strategy, its also important to consider how that strategy will be implemented and whether corporate culture will support it. Simply having a social strategy just isn’t enough. Choose wisely.

Social Media

Social Media Case Study Apple Collaboration

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising.

comScore

comScore Review Klout Marketing

Successful Blogging for Small and Medium Businesses

Akamai Marketing

MARCH 29, 2011

Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. SO Mr/Ms/Mrs Reader , quit lurking and tell me: What would you add to my list of 5? What have you learned from blogging? I’ve taken notes and almost ready. Almost ready to blog for edible.

Press Release

Press Release Technorati Klout Metrics

What to learn from the Mashable 5 social media marketing successes

Akamai Marketing

JUNE 22, 2011

Let’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

Social Media

Social Media Marketing Products Case Study

What I learned from my Mom about social media

Akamai Marketing

MAY 5, 2011

Mom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it. And alot of Mom’s advice is about realtionships too.

Social Media

Social Media Small Business Features Strategy

6 Things To Empower Your Social Media Campaign

Akamai Marketing

SEPTEMBER 20, 2011

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck.

Campaign

Campaign Social Media Creative Commons Consultant

YES YOU CAN Measure Social Media

Akamai Marketing

OCTOBER 21, 2011

Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m also strategic and an activator. And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models.

Social Media

Social Media Klout ROI Vimeo

What should you outsource in social media?

Akamai Marketing

APRIL 20, 2011

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and.

Social Media

Social Media Small Business Study Analytics

Tool Tuesday: Qwitter

Akamai Marketing

MARCH 1, 2011

Blogroll Bare Feet Studios Hawaii We Blog Official Social Media Club of Hawaii Sponsorship Insights Group Publications of Interest Mashable Social Media Friends Bare Feet Studios Charles Maceachern Design EMP – Empower and Empress Rob Bertholf – SEO Extraordinaire Social Media Club Hawaii Social Bookmarks On T’s Mind… activation (..)

Tools

Tools Klout Policies Tourism

The Hard Questions of Social Media

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?”

Questions

Questions Social Media ROI Domain Name

Measuring Social Media ROI

Akamai Marketing

JANUARY 15, 2013

I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Since your spending time, you’ll want to give some thought to your strategy. Stay Akamai: Phew! Here we go another year. Another year of measuring social media ROI. But I really should have done this post before those two.

ROI

ROI Social Media Policies Creative Commons

Social Media Informer

Akamai Marketing

5 Often Untapped Strategies of Early Adopter Marketing

Social Media Strategic Plan Template

Trending Sources

The Dave and Busters Tweet Lesson: Stand By Your Brand

KPI Dashboard for Social Media Metrics

5 Money Saving Marketing and Branding Tips for Startups

Case Study and Lessons Learned: App Product Launch and Awareness

Book Review Wednesday: Wikibrands: Reinventing your company in.

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

6 reasons why social media shouldn’t be a last ditch effort

The Cost of a Tribe

On Alice in Wonderland and Social Media

What's your social currency?

5 metrics to track on Twitter

A Thousand Little Cuts of Social Media – A Kaizen Approach

Jack Welch supports events and their business uses.

Tool Tuesday: SocialOomph

Social Media Complainers – your new BFF's

Twitter-ups the future of events, sponsorship and event marketing

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Tool Tuesday: PostRank Analytics

The Wells Fargo Debacle.how to get around it

Which comes first social media or social media culture?

What the ComScore Digital Year in Review means for small biz marketers

Successful Blogging for Small and Medium Businesses

What to learn from the Mashable 5 social media marketing successes

What I learned from my Mom about social media

6 Things To Empower Your Social Media Campaign

YES YOU CAN Measure Social Media

What should you outsource in social media?

Tool Tuesday: Qwitter

The Hard Questions of Social Media

Measuring Social Media ROI

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