Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

They Have the Best Contextual Insight Bruce Temkin , former Forrester Research analyst on customer experience, wrote a post a few months ago about how market research needs less statistical analysis and more contextual analysis. This post was mentioned on Twitter by Ed Shahzade and others. 3. “We’ve got data!

Research 265
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Among key insights among the 81% of American adults who are using the internet, are several statistics (paraphrased) showing usage continuing to rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users. This represents 31% of all seniors.

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Among key insights among the 81% of American adults who are using the internet, are several statistics (paraphrased) showing usage continuing to rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users. This represents 31% of all seniors.

Data 100
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

The book builds on examples from chapter to chapter, while breaking down what worked well and why it worked… not just spewing example scenarios and statistics. - Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process.

Marketing 210