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The Corporate Social Media Summit 2011

Mindjumpers

To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. -

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

The Social Habit findings will not only address Steve’s question, but subscribers also get: A demographically weighted/balanced online survey of 3,000 US social media users, 12+. Valid, statistically significant answers to the most pressing social media questions. More than 50 easy-to-use, impactful charts and graphs.

Brands 114
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Co-Marketing Benefits, Growing Social Influence, and Easy Blog Comments!

Writtent Blog

Content marketing implies reading white papers and reports on a regular basis for the inflow of fresh information, content curation, following trends and many other reasons. What sources do you use to download the best reports and white papers? 34 Essential Research Reports for More Effective Content Marketing.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Fascinating statistics, particularly about the age of Twitter users. Surveys and third party research are falling, with social data and the interrelation of online channels up.

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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

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