Small Business Mavericks

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98% Of SBMs Use E-mail Marketing

Small Business Mavericks

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. The survey revealed some other interesting statistics, as well. Today, that number is 98%. For instance: 87% of small businesses are using social media ; five years ago it was 10%.

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Which Social Media Sites Are The Riskiest?

Small Business Mavericks

According to one survey , Facebook is the riskiest social media site for businesses online. But the rest of the results of the survey are quite interesting. It’s not really surprising. One negative message about your brand going viral can really put a damper in your business’s trust among consumers.

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Two Event Marketing Stats To Note

Small Business Mavericks

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. Another statistic to note is 47% of respondents still promote events through snail mail. Those are pretty staggering numbers, though not surprising. An e-mail list is a hot list.