22 influencer marketing statistics to guide your brand’s strategy in 2023
Sprout Social
OCTOBER 26, 2023
To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. It hit $15.2 billion by 2025.
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