Adam Cohen

JANUARY 13, 2015

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. As social scientists, we still drive forward with statistical methods, but we aim to introduce the Why to questions of How and What and Who. 3. “We’ve got data!

Research 265

Research Social Media Marketing Retail 265