Adam Cohen

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Engaging the Right Audience on LinkedIn

Adam Cohen

The new functions are “Targeted Updates” and “Follower Statistics.” The Follower Statistics feature is an analytics dashboard that allows companies to see how effective their updates have been, including how many followers have viewed and responded to the content. Engagement to the Next Level.

LinkedIn 239
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Engaging the Right Audience on LinkedIn

Adam Cohen

The new functions are “Targeted Updates” and “Follower Statistics.” The Follower Statistics feature is an analytics dashboard that allows companies to see how effective their updates have been, including how many followers have viewed and responded to the content. Engagement to the Next Level.

LinkedIn 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

They Have the Best Contextual Insight Bruce Temkin , former Forrester Research analyst on customer experience, wrote a post a few months ago about how market research needs less statistical analysis and more contextual analysis. 3. “We’ve got data!

Research 265
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Among key insights among the 81% of American adults who are using the internet, are several statistics (paraphrased) showing usage continuing to rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Among key insights among the 81% of American adults who are using the internet, are several statistics (paraphrased) showing usage continuing to rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.

Data 100
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

The book builds on examples from chapter to chapter, while breaking down what worked well and why it worked… not just spewing example scenarios and statistics. - The business of social media by its nature has allowed me to meet, virtually at first and in person over time, lots of talented minds.

Marketing 210