Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify

Twitter introduced another way for its users to monetize video content, extending its Amplify program to live videos and highlights on Periscope.

Twitter introduced another way for its users to monetize video content, extending its Amplify program to live videos and highlights on Periscope.

The social network announced in a blog post that live video broadcasts and highlights on Periscope can now be monetized, and it detailed the initial campaign in the program, focused on the U.S. Open tennis tournament and featuring retired tennis star Andy Roddick for JPMorgan Chase and Grey Goose Vodka:

For this year’s U.S. Open, Andy Roddick has teamed up with Chase and Grey Goose to create a series of broadcasts that will add compelling, relevant live video to the existing #USOpen conversation on Twitter.

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