Nielsen's Top Social TV Moments on Twitter

New data from Nielsen Social demonstrates how much Twitter activity surrounds broadcast TV, streaming and cable.

For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable.

Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7

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