Twitter Shares Tips on How Marketers Can Tap Into Discussion Around Sports Events
Social Media Today
APRIL 17, 2023
Sports discussion can be a great way to boost your brand awareness and messaging.
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Social Media Today
DECEMBER 7, 2020
Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more.
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Keyhole.co
NOVEMBER 17, 2023
This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. million Twitter: 4.38 million Adidas Originals on Twitter: 4.1
Laurel Papworth
OCTOBER 17, 2022
What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]
Sprout Social
AUGUST 11, 2020
The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports.
SocMed Sean
MARCH 22, 2022
Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Facing Challenges As A Social Network?
Waxing UnLyrical
FEBRUARY 3, 2016
in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. I can have a good idea.
Sprout Social
OCTOBER 9, 2018
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?
Oktopost
SEPTEMBER 13, 2020
Selling is a team sport and holding MVP status of that team is marketing. Or Follow Oktopost on LinkedIn , Twitter or Facebook to get new episodes directly to your social media feeds! Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer king.
Audiense
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests. Meanwhile….
The Realtime Report
JULY 10, 2014
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total.
Likeable
FEBRUARY 12, 2020
Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.) How (and when) did you get to be the Community Manager for EA Sports Active?
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. The augmented reality stuff isn’t bad either About the author Jacinta wrote 70 articles on this blog.
Social Media Today
JULY 8, 2021
The expanded content deal is the first to include specific provisions for Spaces content from a pro sports league.
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon.
Freelance Social Media
SEPTEMBER 28, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’ when I think of how some sports teams are handling social media.
Adam Sherk
AUGUST 28, 2012
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.
Ignite Social Media
JULY 6, 2018
Oh, Twitter. Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Twitter is your place to be, and they’re working hard to stay that way. Now, Twitter wants to get all algorithm-y by sending users updates based on interests. Three new updates from Twitter.
Sprout Social
AUGUST 25, 2020
If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.
Convince & Convert
AUGUST 2, 2013
Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on. When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32).
Waxing UnLyrical
JULY 23, 2014
Add sports into the mix, and I’m seriously embarrassed. My experience is that Twitter has become very intertwined with primetime television. My experience is that Twitter has become very intertwined with primetime television. Twitter and Television: A Match Made In Heaven is a post from: Waxing UnLyrical.
Ignite Social Media
FEBRUARY 13, 2024
The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion.
Forbes Social Media
MARCH 27, 2022
Recently, the sports betting company BetOnline decided to measure how many negative tweets were posted over the last month about the most well-known basketball stars.
Convince & Convert
FEBRUARY 5, 2014
I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. Sports & music can really get people going. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest. Read the whole entry. »
Social Media Strategies Summit
APRIL 22, 2021
The study awarded Baylor a higher score than any other college for its Facebook presence, and also placed the university in third for its Twitter strategy. In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams. University of Central Missouri.
Laurel Papworth
NOVEMBER 7, 2022
Did you know Twitter had NFTs? Lecture: How Web2 collaborative social platforms like Twitter are integrating Web3 emergent tech like NFTs – both as soft hexagon NFT profile pictures and now trialling Tweet Tiles linked to marketplaces like Rarible (I list the wallets and the marketplaces). Now we are looking at Twitter tiles.
Firebelly
DECEMBER 18, 2013
Writing your Twitter bio may be the most complicated thing about Twitter. However, just mindlessly writing your Twitter bio may do you more harm than good in terms of followers, and people who actually can find your Twitter account. Your Twitter bio is not a grocery list. Sports Fanatic. Blog Twitter'
Direct Marketing Observations
MAY 5, 2016
Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.
Direct Marketing Observations
MAY 5, 2016
Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.
Sprout Social
JUNE 23, 2020
Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. Blocking other Twitter users.
Mindjumpers
MARCH 14, 2011
Tweet Over one million tweets including either the word ‘love’ or ‘hate’ in 2010 were analyzed in order to see what people are saying on Twitter. What do Twitter users love? And what do they hate? This infographic includes graphs that show the value for sets of related words.
Firebelly
AUGUST 26, 2011
ESPN – every sports fan seems to hate it, yet watches it religiously at the same time. Now the worldwide leader in sports wants to push its reporters away from Twitter. Reporters like Buster Olney and Tim Kurkjian are very known for breaking news on Twitter. Do not break news on Twitter. Public news (i.e.
Keyhole.co
DECEMBER 26, 2023
Plus, it has expanded into proprietary adventure sports, racing, and music. million Twitter: 1.9 Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5 The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share. Instagram: 19.1
Ari Herzog
JANUARY 8, 2014
You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I joined Twitter 6 years (and 32,951 tweets) ago today. Thanks to Twitter & my Twitter friends for six always interesting years.
SocMed Sean
DECEMBER 6, 2011
I don’t care how long you have been on Twitter. a good sport about it, though. I unfollowed you on Twitter! Do you think that announcing it on your Twitter feed is going to shame me back into following you again? That’s not how Twitter works. I don’t care about how many tweets you have.
Sherrilynne Starkie
MARCH 11, 2013
So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.
Sprout Social
AUGUST 3, 2021
Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. Your favorite Olympic sports are here. Watch The Olympics on NBC Sports and Peacock with the Apple TV app.
Likeable
SEPTEMBER 24, 2019
Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?
Buzz Marketing for Technology
JANUARY 12, 2009
Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. But what I found amazed me enough to blog about the shear volume of Twitter Squatters I was able to find in a short period of time. Tags: Twitter.
Social Media Strategery
OCTOBER 8, 2009
Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.
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