Twitter Shares New Insights into Rising Tweet Engagement Around Sports [Infographic]
Social Media Today
JUNE 15, 2021
Twitter has provided some new insights into the rising engagement around sports in the app.
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Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More
Social Media Today
DECEMBER 7, 2020
Twitter has published its annual listing of key trends, including the most tweeted about celebrities, sports teams, musicians and more.
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Twitter Provides New Data on the Resurgent Conversation Around Sports [Infographic]
Social Media Today
JULY 9, 2020
Twitter has provides some new info on the resurgent sports conversation on the platform as several major leagues look to get back to play.
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Twitter Shares New Insights into the Rising Discussion Around Women in Sport [Infographic]
Social Media Today
OCTOBER 9, 2021
Women's sport is on the rise, as exemplified by these tweet discussion stats.
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Adidas Social Media Strategy: Sporting Online Traction Globally
Keyhole.co
NOVEMBER 17, 2023
This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. million Twitter: 4.38 million Adidas Originals on Twitter: 4.1
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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports
Laurel Papworth
OCTOBER 17, 2022
What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]
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How to use social media in sports to keep fans engaged
Sprout Social
AUGUST 11, 2020
The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports.
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The Role of Social Media in Sports [Infographic]
Mindjumpers
MAY 1, 2012
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars.
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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy
SocMed Sean
MARCH 22, 2022
Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Facing Challenges As A Social Network?
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Twitter Shares Insights into How Fans Welcomed the NBA and MLB Re-Starts [Infographic]
Social Media Today
AUGUST 20, 2020
Twitter has published some new insights into how sports fane reacted to the return of the NBA and MLB, and the role Twitter played in connecting them to the action.
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Teamwork Is a Contact Sport
Waxing UnLyrical
FEBRUARY 3, 2016
in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. I can have a good idea.
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Social media and the rise of fantasy sports
Sprout Social
OCTOBER 9, 2018
You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?
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How Selling is a Team Sport and Why Marketing is the MVP
Oktopost
SEPTEMBER 13, 2020
Selling is a team sport and holding MVP status of that team is marketing. Or Follow Oktopost on LinkedIn , Twitter or Facebook to get new episodes directly to your social media feeds! Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer king.
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4 Questions Sports Marketers Need To Answer About New Markets
Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.
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Most-Tweeted Sports Event In History: Germany vs. Brazil
The Realtime Report
JULY 10, 2014
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total.
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3 Ways Sports Marketers Need To Be Using Instagram Data
Audiense
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests. Meanwhile….
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4 Top Sports Brands on Social—And What We Can Learn From Them
Likeable
FEBRUARY 12, 2020
Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.
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Average Number of Twitter Followers is 208 Infographic
Your Escape From 9 to 5
APRIL 14, 2022
Twitter is big for markers, especially for digital marketers. How big is Twitter? Well, Twitter is the 4 th largest social network behind Facebook, Google+ and Instagram in terms of user volume. Twitter is also the 3 rd largest social media traffic driver behind Facebook and Pinterest. Twitter Users. Tweet Stats.
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Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.
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133 Best Practices for Twitter
Ignite Social Media
MARCH 20, 2019
With more than 50,000 active monthly users , this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users the ability to stay in touch with their favorite brands, in a “happening now” atmosphere. Twitter polls are a fun and simple way to engage with your community.
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Top Twitter trends for 2011
Sherrilynne Starkie
JANUARY 7, 2012
This infographic describes the top trends on Twitter last year. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). It’s a snapshot of popular and youth culture. Related posts: Women in social media. Betty White flogs insurance via YouTube.
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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.) How (and when) did you get to be the Community Manager for EA Sports Active?
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Augmented Reality in Sports
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. The augmented reality stuff isn’t bad either About the author Jacinta wrote 70 articles on this blog.
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Twitter Shares New Insights into Rising Football Discussion in the App [Infographic]
Social Media Today
NOVEMBER 16, 2021
Interest in all sports is on the rise, with football seeing renewed fan enthusiasm in the early part of the season.
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Sports Teams: Times Have Changed, Adapt!
Freelance Social Media
SEPTEMBER 28, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! by cinta5 on September 28, 2009 I cannot help but remember Bob Dylan’s song “The Times They Are A-Changin’&# when I think of how some sports teams are handling social media.
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9 Important Twitter Trends to Watch For in 2020
Hootsuite
JULY 22, 2020
Twitter trends. From measures to halt the spread of misinformation, to a leadership shakeup and the roll out of Fleets, these are the top Twitter trends we’re tracking right now. 9 of the most important Twitter trends in 2020. Twitter also released an update to its policy on synthetic and manipulated media.
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NFL to Broadcast Exclusive Content on Twitter Spaces as Part of New Rights Arrangement
Social Media Today
JULY 8, 2021
The expanded content deal is the first to include specific provisions for Spaces content from a pro sports league.
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How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon.
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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
Adam Sherk
AUGUST 28, 2012
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.
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Will Twitter Own Live Event Updates?
Ignite Social Media
JULY 6, 2018
Oh, Twitter. Where Twitter may struggle with some of the above, they are a great source for keeping up on live events. Twitter is your place to be, and they’re working hard to stay that way. Now, Twitter wants to get all algorithm-y by sending users updates based on interests. Three new updates from Twitter.
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Understanding Twitter verification in 2020
Sprout Social
AUGUST 25, 2020
If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.
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Audiense
AUGUST 2, 2016
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.
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Behind the Curtain of a Sports Social Media Giant
Convince & Convert
AUGUST 2, 2013
Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on. When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32).
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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game
Ignite Social Media
FEBRUARY 13, 2024
The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion.
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Twitter and Television: A Match Made In Heaven
Waxing UnLyrical
JULY 23, 2014
Add sports into the mix, and I’m seriously embarrassed. My experience is that Twitter has become very intertwined with primetime television. My experience is that Twitter has become very intertwined with primetime television. Twitter and Television: A Match Made In Heaven is a post from: Waxing UnLyrical.
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LeBron James Is The Most Hated Player In The NBA, According To Twitter
Forbes Social Media
MARCH 27, 2022
Recently, the sports betting company BetOnline decided to measure how many negative tweets were posted over the last month about the most well-known basketball stars.
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How to Advertise on Twitter: A 7-Step Guide to Using Twitter Ads
Hootsuite
MAY 27, 2020
With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. That’s where Twitter ads come in. Types of Twitter ads. Source: Twitter for Business. Source: Twitter for Business.
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Do Contests Work on Twitter?
Convince & Convert
FEBRUARY 5, 2014
I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. Sports & music can really get people going. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest. Read the whole entry. »
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Twitter NFT Tiles and the Metaverse #TweetTiles
Laurel Papworth
NOVEMBER 7, 2022
Did you know Twitter had NFTs? Lecture: How Web2 collaborative social platforms like Twitter are integrating Web3 emergent tech like NFTs – both as soft hexagon NFT profile pictures and now trialling Tweet Tiles linked to marketplaces like Rarible (I list the wallets and the marketplaces). Now we are looking at Twitter tiles.
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9 Inspiring Examples of Higher Education Institutions on Social Media
Social Media Strategies Summit
APRIL 22, 2021
The study awarded Baylor a higher score than any other college for its Facebook presence, and also placed the university in third for its Twitter strategy. In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams. University of Central Missouri.
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Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.
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Twitter Analytics Guide 2023: How To Analyze & Use Your Twitter Data
Keyhole.co
APRIL 26, 2023
Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!
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