Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections. One team; two launches; double the publicity both on and off the sports pages.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. New website for publishers from Twitter.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 20, 2012

The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs. The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 7, 2012

This infographic describes the top trends on Twitter last year. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). It’s a snapshot of popular and youth culture. Related posts: Women in social media. Betty White flogs insurance via YouTube.

Trends 299

Trends Twitter Insurance Sports 299

Sherrilynne Starkie

DECEMBER 19, 2017

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Twitter is sporting some cool new 'threads'. New Twitter threads are here. Long form content has come to Twitter and provides new opportunities for engagement to brands. There is no 'holiday lull' in social media! Follow List.

Microsoft 210

Microsoft Facebook Travel Sports 210