Direct Marketing Observations

article thumbnail

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.

Sports 100
article thumbnail

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? There will be no good that will come out of this.

Sports 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Social Media Press Box

Direct Marketing Observations

Multiple sources have confirmed to me that Major League Baseball is cracking down on Twitter usage, ordering MLB.com writers to cease tweeting about all non-baseball topics and scolding players for their Twitter usage in general. Check out this quote from Curveball: MLB’s tight control over social media. ’&#.

article thumbnail

Social Media Conundrum #12: Justin Bieber is popular, but he’s not influential?

Direct Marketing Observations

First I wanted to check something on Twitaholic : The top 15 people being followed on Twitter. This is a list of the top 15 most “popular&# people on Twitter. 50 Cent has deals with Reebok, Vitamin Water, Right Guard, PlayStation, and Steiner Sports. ns/ [in-floo-uh ns] noun, verb, -enced, -enc·ing.

article thumbnail

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Playing it safe in sports means playing for ties or not caring whether you win or lose. Or is it a blog that has 3-4 posts over the span of 6 months?

Company 178
article thumbnail

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app integration all working towards engaging the user at every touch point.

article thumbnail

Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. Why not Facebook, Instagram, or Twitter/X? It’s no different than scouting your opponent in sports, doing your homework so that you’re prepared the next day or practicing your scales in music.

Industry 146