Twitter, Sky Sports Reach Deal for Premier League Highlights, Goals
JULY 27, 2016
Live video streaming was a key point of discussion during Twitter’s second-quarter-2016 earnings call Tuesday, and it didn’t take the social network long to ink another pact. Sky News reported that Twitter reached an agreement with Sky Sports to live-stream soccer highlights and goals from the Premier League. Twitter users in the U.K. Sky Sports is incredibly innovative on Twitter so it seemed like a natural fit to work with them to bring fans the most sought after action in sport, in an instant. digital destination for sports in the U.K.
Teamwork Is a Contact Sport
FEBRUARY 3, 2016
Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. There are good lessons to be learned from both of these statements. have yet to come across a “group tweeting” assignment! You can have a good idea.
How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. Sports fans love their facts and statistics.
Sports and Social Media-What have We Learned?
Direct Marketing Observations
MAY 5, 2016
Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. What do you do about the athletes who dis another player or team via Twitter? athletics SEO/SEM amateur athletics social media sports” recruiting. What should you do?
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless. Social Media
Twitter’s Verified Accounts Application Process (Infographic)
SEPTEMBER 27, 2016
Twitter introduced an online application process for verified accounts in July, and SurePayroll prepared a guide in infographic form. Readers: Have any of you submitted applications to have your Twitter accounts verified? Infographics Twitter business fashion film government Journalism Media movies music Politics Religion Sports SurePayroll television TV verified accounts
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.) How (and when) did you get to be the Community Manager for EA Sports Active? Here’s what I’ve learned from her. 1.
The Role of Social Media in Sports [Infographic]
MAY 1, 2012
During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. The real time interaction between social media and sports is closely connected to the interaction between fans and sports stars. Tweet. Real time interaction between fans and stars.
Twitter, Vine, Periscope Debut Rio 2016 Features
AUGUST 2, 2016
Twitter, Vine and Periscope are ready for the 2016 Summer Olympic Games from Rio de Janeiro. Twitter senior director of Latin American media partnerships Carlos Henrique Moreira Jr. Twitter also created a new Rio 2016 section in its Moments tab, which is currently available in Australia, Brazil, Canada, Mexico, the U.K. Twitter users: Are you ready for Rio 2016?
Twitter: 187 Million Tweets on 2016 Summer Olympic Games
AUGUST 22, 2016
Twitter released new data Monday, which analyzed millions of tweets posted about the 2016 Summer Olympic Games. through 21, Twitter said more than 187 million tweets were posted about the Games, and those tweets led to 75 billion impressions (on and off Twitter) during that time frame. Readers: Did you follow the 2016 Summer Olympic Games on Twitter? From Aug.
Augmented Reality in Sports
Freelance Social Media
JANUARY 28, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Augmented Reality in Sports by cinta5 on January 28, 2010 [tweetmeme]Just wanted to share a couple of videos with you. Then taking the feeds of those Twitter accounts and displaying them as one feed so an attendee can stay up to date on information via the IBM Seer app is a wonderful idea.
3 Ways Sports Marketers Need To Be Using Instagram Data
MAY 23, 2016
This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. Meanwhile….
Twitter Preps Brands for 2016 Summer Olympics (Infographic)
JULY 1, 2016
The 2016 Summer Olympic Games begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete. Marketing manager Jay Bavishi said in a blog post that Twitter retained market research firm Research Now to investigate what its U.S. The Games last a total of 19 days with 207 nations, 306 events in 42 sports and more than 10,000 athletes participating.
Socialympics: How Social Media and Blogging Has Boosted Sports Media
Convince & Convert
JULY 23, 2012
Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting. Athletes Break the News.
Which Instagram Tactics Do the Most Followed Sports Teams Use?
SEPTEMBER 9, 2016
Real Madrid and FC Barcelona are two of the top three most valuable sports teams in the world. The rivalry between the two is arguably the greatest in sports history since both clubs have always competed head-to-head. Across Facebook, Twitter, and Instagram, these clubs combined have over 287.4M followers. engagements and Real Madrid received over 1.2 M engagements.
Twitter Begins Application Process for Verified Accounts
JULY 19, 2016
Twitter Tuesday rolled out an online application process for verified accounts , giving individuals and organizations the chance to join the social network’s nearly 187,000 accounts with the blue badge icon. Verified accounts launched on Twitter in 2009 , but there was previously no way for account holders to request verification. More information is available via Twitter’s Help Center , which stated that necessary information includes: Verified phone number. Readers: What are your thoughts on Twitter’s new application process for verified accounts? Biography.
Twitter to Live-Stream Two New NBA Shows
JULY 19, 2016
Twitter’s live-video-streaming pond added a big fish: the National Basketball Association. The social network and the league announced an expanded content partnership Tuesday that will bring a new weekly pregame show to Twitter, along with a second show, for which the details have not yet been worked out. The shows will be created through the NBA Digital partnership with Turner Sports , and the league’s pact with Twitter also extends the Amplify program between the two partners, with more video content coming for Twitter, Vine and Periscope. Animated GIFs.
Twitter, Facebook Suit Up for UEFA EURO 2016
JUNE 10, 2016
UEFA EURO 2016 kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10. Twitter is also taking over host country France’s best-known landmark, the Eiffel Tower. George’s Cross. This exciting feature will be available for all competing nations (e.g., For Spain, #ESP or #VamosEspaña ). England.
Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji
OCTOBER 19, 2016
Twitter is marking Spirit Day Thursday (Oct. Readers: Will you interact on Twitter during Spirit Day? Twitter #SpiritDay baseball Billy Bean Bisexcuals Dodger Stadium Emoji emojis Gays GLAAD Hashtags Jim Halloran Lesbians LGBTQ major league baseball MLB National League Championship Series Queers Spirit Day Sports Transgenders TwitterOpen20) with a custom purple hashtag-triggered emoji. Spirit Day is an annual anti-bullying initiative spearheaded by GLAAD in support of LGBTQ (lesbian, gay, bisexual, transgender and queer) youth. Spirit Day fights against bullying.
Pac-12 Networks-Twitter Livestreaming Pact Set to Kick Off
OCTOBER 5, 2016
The first games were announced in the livestreaming pact between Pac-12 Networks and Twitter , which was inked in July. The Pac-12 Conference announced in July that Twitter will be the “premier streaming partner” for its Pac-12 Plus broadband network, which will feature more than 150 live games throughout the 2016-17 academic year in sports including soccer, volleyball, gymnastics, baseball, ice hockey, swimming, diving, softball, track and field, wrestling, lacrosse, tennis and water polo. Friday, Oct. Thursday, Oct. Friday, Oct. Saturday, Oct. Thursday, Nov.
The Ridiculous State of Sports Social Media
SEPTEMBER 28, 2011
The Fifth Estate had arisen in sports holding journalists accountable. His Twitter rants are legendary. Twitter seems to be the preferred choice for professional athletes, likely because of its brevity, which can empower even the least literary of minds. But we are seeing a big failure on the part of professional sports leagues and teams.
Nielsen’s Top Social TV Moments on Twitter
JUNE 7, 2016
Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. Check out the season’s top shows on Twitter below. For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. SB50, the official Super Bowl hashtag, received more than 3.7 million tweets.
New Twitter Apps Bring Premium Livestreamed Video to Apple TV, Amazon Fire TV, Xbox One
SEPTEMBER 14, 2016
Twitter Wednesday launched applications that will deliver premium livestreaming video to Apple TV , Amazon Fire TV and Xbox One devices. Twitter accounts are not necessary to view the content—delivered in HD–and neither are subscriptions to cable or satellite TV services. Readers: What are your thoughts on Twitter’s new apps for Apple TV, Amazon Fire TV and Xbox One?
Most-Tweeted Sports Event In History: Germany vs. Brazil
The Realtime Report
JULY 10, 2014
During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. To encourage even more participation, Twitter has created a campaign in which users can vote using #ArmsWideOpen followed by #GER or #ARG.
2016 NBA Finals on Facebook, Twitter
JUNE 20, 2016
The Cleveland Cavaliers dethroned the defending National Basketball Association champion Golden State Warriors Sunday night to capture this season’s title, and Facebook and Twitter were ablaze. As for Twitter, Andrew Barge , who works on sports partnerships for the social network, said in a blog post that some 24.2 million related tweets were sent during NBA Finals games, and those tweets were viewed more than 8 billion times on Twitter and across the web. Readers: Did you interact on Facebook or Twitter during this year’s NBA Finals? million tweets.
12 Twitter Tips For Lawyers
JANUARY 28, 2014
12 TWITTER TIPS. Well, it’s no secret I’m talking about Twitter because I’ve made that obvious in the title of today’s post. There are 645,750,000 active Twitter users, sending an average of 58 million Tweets a day. In my early days in Social Media (it’s SO old!), I met and fell in love with Twitter for all the reasons I stated above, and more.
Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify
SEPTEMBER 1, 2016
Twitter introduced another way for its users to monetize video content , extending its Amplify program to live videos and highlights on Periscope. Open , Andy Roddick has teamed up with Chase and Grey Goose to create a series of broadcasts that will add compelling, relevant live video to the existing #USOpen conversation on Twitter. All of this will be live on Periscope and Twitter.
NBA, Samsung Bring 360-Degree Videos From NBA Finals to Twitter
JUNE 3, 2016
360-degree video is coming to Twitter, sort of, with help from the National Basketball Association and Samsung. The NBA and Samsung are teaming up on exclusive 360-degree videos from the NBA Finals—pregame warmups and shooting, entrances, captains’ meetings and postgame footage—which will be shared via the league’s Twitter account and the Samsung Mobile U.S. However, there’s a catch: Unlike Facebook, which hosts its 360 videos, this content will be hosted by websites off Twitter and accessed by users via Twitter website cards. Sports Twitter Amplify website card
Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
JUNE 23, 2016
Training camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games are in midseason form. Kurt Wagner of Re/code reported that Twitter bigwigs including CEO Jack Dorsey and chief operating officer Adam Bain are at the Cannes Lions International Festival of Creativity in France this week pitching ad packages for its NFL games. Derella told Wagner 60 percent of Twitter’s NFL ad inventory has already been sold, with early commitments from brands including Ford Motor , Nestlé and Anheuser-Busch.
Do Contests Work on Twitter?
Convince & Convert
FEBRUARY 5, 2014
I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. Sports & music can really get people going. But the #1 way to get engagement on Twitter was a simple “Follow and Tweet to Win” contest. There was a lot to learn from these tweets: Fashion is big.
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
Add sports into the mix, and I’m seriously embarrassed. A big part of why I enjoy TV so much is the camaraderie I get from tweeting along with the shows as they air. My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. Doubtful.
BuzzFeed News, Twitter Join Forces on Election Night Livestream Special
OCTOBER 13, 2016
BuzzFeed News will team up with Twitter on an exclusive livestreamed election night special from BuzzFeed ’s New York office. Decision Desk HQ will provide “definitive calls” on how the vote is going, and the livestream will include advertising packages such as television-style mid-roll ad spots combined with BuzzFeed News-produced original news clips, which advertisers can sponsor and promote on Twitter. At a time when so much political coverage amounts to reading tweets aloud, we’re excited to add original reporting and analysis inside Twitter. ET Nov. 8—not Nov.
A Surefire Way to Get Verified on Twitter
SEPTEMBER 15, 2016
Twitter recently announced a “verified” button and the Twittersphere is buzzing over which users can get it and how. In this article I’m going to explain how to get verified on Twitter without any hiccups along the way. Why Should I Bother to Verify My Twitter Account? How Do You Get Verified on Twitter? celebrity or sports star). Easy, right? If only.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
As Twitter Locks Out Developers, a New Site Welcomes Them
SEPTEMBER 26, 2012
It won’t come to a surprise to many of you that I love Twitter. Without the social network, I would have never met some of these people and the idea makes me very sad. I’ve always contended Twitter wouldn’t last forever. Until now, Twitter has been an open platform and it’s part of the reason the social network has grown as quickly as it has. IFTTT.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
report from Spredfast offers insight into how Twitter profiles can be used to uncover deeper audience context. Twitter’s bios may be short, but users provide clues into users’ self image: A 160-character open field (for information like “loves dogs” or “digital marketer”) and free-form location field (resulting in text like “Paris”, “Berlin”, or “the 512”). This data gives other Twitter users context around who they’re following, points of origin for different opinions, and insight into potential connections. Job pride and family ties were also high in the U.K.,
Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope
JUNE 3, 2016
Copa América Centenario 2016 kicks off Friday, and Facebook, Instagram, Twitter, Vine and Periscope are suited up for the soccer tournament’s U.S. Facebook and Instagram teamed up with the event’s broadcasters— Fox Sports in the U.S. Other Twitter-run accounts to follow include @TwitterLatam , @TwitterData and @TwitterSports. debut. Bolivia: @FBF_futbol. Chile: @LaRoja.
Behind the Curtain of a Sports Social Media Giant
Convince & Convert
AUGUST 2, 2013
Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on. When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32). Bryan Srabian, The SF Giants @srabe. Please Support Our Sponsors.
Twitter Kit Adds Support for Vine Videos
JULY 15, 2016
Developers using Twitter Kit can now seamlessly incorporate Vine videos into their applications. Twitter Kit product manager Ben Ward announced in a blog post that once developers upgrade to v2.3 He wrote: At the start of this year, we extended Twitter Kit’s media support with an enhanced video player , and we were delighted to see video and GIFs from Twitter bring the stories in your apps to life. Now, we’re adding Vine support to Twitter Kit, too. Twitter Kit users: What are your thoughts? for iOS or v1.14.1
Twitter Launches Live-Stream for Wimbledon Championships
JULY 6, 2016
Twitter launched its first sports live-stream , allowing users to watch live coverage of the Wimbledon tennis championships. Users Users do not need to be logged in to Twitter to watch the stream. Twitter users can post their own tweets about the event from this screen, and the #Wimbledon hashtag will automatically be added to their tweets (users can remove it, if they choose). While this is Twitter’s first sports live-stream, it won’t be the last. Earlier this year, Twitter won the right to stream Thursday night NFL games.