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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. . — Lil Sasquatch (@lilsasquatch66) October 22, 2020. Go forth and explore.

Travel 121
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. New website for publishers from Twitter.

Google 170
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How Southampton F.C. Sold 20% More Shirts With Social Media

Audiense

It has picked up a string of accolades, including scooping the Best Sports/Leisure/Travel Social Media Strategy award at this year’s Social Buzz Awards.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 36% of consumers follow brands on Twitter. Why you should be on Twitter. — Complex Sports (@ComplexSports) June 8, 2021.

Platform 118
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The Best Branded Social Media Content of Super Bowl LVI

Likeable

On TUMS’ official Twitter account, the players competed on a livestream and tested their knowledge about both football and heartburn. TUMSworthy Big Game Trivia Head-to-Head is going live tonight at 8pm EST RIGHT HERE on our Twitter. Stay tuned for the link to watch! TUMSworthyTrivia pic.twitter.com/kY9ysaOK2G. DraftKings.

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Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

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Industry benchmarks to inform your social media presence

Sprout Social

Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Industries that received more engagements than average per day included media and entertainment (1125), sports (965) and software, internet and technology companies (358). Engagements received on brand content.

Industry 123