NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18
Short-lived playoff appearances for the Miami Dolphins and Oakland Raiders led those two NFL clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season.
Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins and Oakland Raiders led those two National Football League clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season.
Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. 19 through Jan. 9—the last two weeks of the regular season and the first week of the playoffs–using its cross-channel reports, and it found that the Dallas Cowboys still topped Facebook in audience size, while the New England Patriots did the same on Twitter and Instagram.
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