Waxing UnLyrical

FEBRUARY 3, 2016

We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. There are good lessons to be learned from both of these statements. I can have a good idea.

Sports 100

Sports Banking Flickr Energy 100

Waxing UnLyrical

MAY 24, 2018

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. Win it all and the party is on us. Do the Right Thing.

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Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. Creating a sport around your brand may be the most sophisticated gamification on the planet. The two sensations peaked roughly four months from one another on extremely similar arcs, but the similarities end there.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

OCTOBER 24, 2016

I’ve been in the game for 12 years and have worked within food & beverage, sports, entertainment, non-profit, health & wellness, and LGBTQ sectors! The Master Course has been instrumental in helping me educate and empower my team to utilize and participate in the Social PR movement within our organization.

Delicious 100

Delicious Banking Sports Education 100

Waxing UnLyrical

JANUARY 17, 2012

Hooters, every single professional sports team that employees cheerleaders, you name it. Have a terrible looking website that advertises a secondary slogan so juvenile and childish that it is difficult to find it offensive. There are plenty of examples of entities with edgier themes out there. Sex sells in our culture.

Study 170

Study How To Sports Social Media Management 170

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Problem: You need some easy and useful ways to collaborate with team members , volunteers, Board members, and external partners. Guest Post by Laura Petrolino.

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Tools Marketing Discount Hubspot 191

Waxing UnLyrical

SEPTEMBER 14, 2010

Employee relations becomes the sole purview of HR, external audiences are targeted by the MarComm team, and so on. I come for a sports marketing background), but there has to be some type of professionalism assessed to that in order for this profession to continue to thrive.

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Press Release Class Industry Comments 266