Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. So the Bytown team had both the social media and First Nations communities onside this time around.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

AUGUST 20, 2012

The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. The launch last autumn extended the concept for use among other small groups, for example sports teams or book clubs.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

DECEMBER 19, 2017

Twitter is sporting some cool new 'threads'. Travel and local content providers are invited to connect with the Outings team about providing content for the app. It means people can temporarily unfollow a person, Page or group for 30 days. This is a risk for brands posting too often or posting boring or salesy content. Dec 17, 2017.

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Microsoft Facebook Travel Sports 210