Jeff Esposito

NOVEMBER 3, 2010

This post originally ran on the Sports Mole , but I wanted to share here in case you missed it. In July, one of the sporting world’s most popular brands saw its stock instantly drop with a simple decision. Fast forward a few months and James is starting his season in Miami on a team that many have crowned the next champs.

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Brands Sports Posterous Team 27

Jeff Esposito

SEPTEMBER 9, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Using Social Media to Predict the NFL Season Written on September 9, 2010 by Espo in social media , sports Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations.

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Social Media Film Upcoming Creative Commons 49

Jeff Esposito

MAY 9, 2012

I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

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Sports Statistics Small Business Communities 44

Jeff Esposito

MARCH 4, 2011

Three Mets Decades, Only Two Days Off – Sports PR is a grueling job, I worked in it for some time, but know that it is for the most part unrewarding. So it is always nice to see a positive story come out on a lifelong flack for a major sports team.

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Sports Conference Influencer Social Media 28

Jeff Esposito

JANUARY 5, 2011

On the other hand, there is Tom Brady, one of the league’s golden boys who posted the best record in the league armed with a team lacking the big name of say Randy Moss. If I were still working in sports, I would probably weigh the stats of Brady and Vick along with some film and some other variables.

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Social Media Lithium Sports Film 32

Jeff Esposito

APRIL 3, 2012

First came the fan apparel then came the on-field gear capped off with a player who endorsed Nike from each team donning the new gear. You see, behind the shiny lights, recognizable faces and swag, Nike was able to hammer home the core theme of the company’s brand: top of the line innovative sports equipment for top tiered athletes.

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Apparel Case Study Sports Study 43

Jeff Esposito

MAY 29, 2015

Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. To be honest, I could really care less.

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Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. To be honest, I could really care less.

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Web 2.0 Team Education Sports 20

Jeff Esposito

AUGUST 24, 2011

Let me start by saying that having excellent sports teams is one of the greatest things about Boston. Within a two week span this summer, Boston was honored by GQ Magazine as being first in “ The 40 Worst-Dressed Cities in America &# and by two Michigan psychiatrists as “ The Least Friendly City &# in the country.

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Sports Fashion B2B Survey 54

Jeff Esposito

JULY 21, 2010

While the episode was a concocted PR nightmare, the Cavaliers media relations team soon had a bad dream of their own as owner Dan Gilbert issued a statement blasting his former superstar’s decision. The team can’t roll out the red carpet for him, but hey there are no rules about fans scorned. It takes a team to win a championship.

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Jive Forums Committee Survey 30

Jeff Esposito

JANUARY 30, 2013

Through the early part of the week, the team has lived up to the offer of giving fans what they asked for. Aside from the behind the scenes photos of the team’s travels to New Orleans and Media Day, the team’s social media team incorporated the fans into the Media Day experience soliciting questions that the team asked the players.

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Case Study Travel Social Media Management Team 41

Jeff Esposito

SEPTEMBER 8, 2011

The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points. Conversation Share (Total Team Mentions/Mentions for Weekly Matchup) – 7 Points. Positive Conversation Share (Positive Team Mentions/Mentions for Weekly Matchup) – 7 Points.

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Lithium Sentiment Team Conversation 43

Jeff Esposito

AUGUST 31, 2011

This season, I have decided to make my picks based on the social buzz surrounding the teams squaring off each week. This method may sound silly, but the numbers are just as good as picking a winner by which team has hotter cheerleaders right? To come up with my picks, I will assign a point score based on various social metrics.

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Metrics Groups Groups Team 39

Jeff Esposito

MAY 25, 2011

The coldness has had a local columnist to suggest that the team should install a no social media policy for the team’s players. While the team hasn’t commented, even considering such a policy would be a mistake, much like the folks at UNC making coaches monitor the SM accounts of their players.

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Social Media Policies Training Guidelines 38

Jeff Esposito

FEBRUARY 2, 2011

Don’t be – I used Lithium Social Media Monitoring (formerly Scout Labs; Disclosure – I received an evaluation license ) to use the social buzz around the teams to pull together a report called the Passion of the Fan to see if online passion would translate into on-field success. Unfortunately it did not.

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Lithium Social Media Film Metrics 32

Jeff Esposito

MAY 4, 2011

Baseball is America’s sport – no matter how boring or long it may seem at times, we are drawn to the sport in some way shape or form. The league selects three players from each team that can be unlocked when the player completes a specific task (home run, stolen base, triple, single, etc.). You can toggle. MLB Twitter Interface.

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Badge Sports Widget Team 39

Jeff Esposito

JULY 28, 2010

Instead of issuing a reply penned by his trusty team of flacks that was informative, Brad Wolansky, replied from his personal account complete with picture of him in front of a private jet. What would you have done if you were in the TGW PR team? Image - Barstool Sports Enjoy this post? Thanks for visiting!

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Price Issues Comments Company 51

Jeff Esposito

AUGUST 16, 2010

Politics is a dicey sport and for every good point for a politician, there are equally negative ones that can be found and exploited. The PR and corporate team at Target are taking lumps right now that I would not wish on anyone; however how they are dealing with them can help set future precedence for other companies.

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Issues Policies Reputation Insurance 34