Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

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Sports Questions Marketing eBook 100

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion.

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Analysis Hashtag Sports eBook 157

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Twitter: 10.7K Let’s take a closer look at Stanley’s social media strategy. Here are the key components behind Stanley’s marketing strategy drawing in thousands of buyers. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

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Strategy Marketing Sports Team 145

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. What makes Nike’s social media strategy successful? Source: Nike (Twitter).

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Social Media Strategy Collaboration Analysis 59

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences.

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Social Media Engagement Strategy Meme 52

Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. million Facebook: 14 million Twitter: 9.6 million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. But not Apple Support on Twitter.

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Social Media Strategy Apple iPhone 59

Social Media Strategies Summit

APRIL 22, 2021

Baylor University tops the tree when it comes to its social media marketing strategy. The study awarded Baylor a higher score than any other college for its Facebook presence, and also placed the university in third for its Twitter strategy. Or at least, it did in 2016, according to research from Engagement Labs.

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Education Examples Social Media Meme 264

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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Sports Brands Authentication Meme 66

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

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Sports Social Media comScore Tweetdeck 133

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million Facebook: 1 million Twitter: 799.7K LinkedIn: 3K TikTok: 2.6

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Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. million Facebook: 1 million Twitter: 799.7K LinkedIn: 3K TikTok: 2.6

Social Media 52

Social Media Strategy YouTube Trends 52

Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

Sports 60

Sports Questions Marketing eBook 60

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

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Twitter Badge Authentication Applications 138

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

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Strategy Brands Hubspot Survey 129

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy. Analysis of Burger King’s social media accounts Burger King’s social media strategy demonstrates their extensive presence and reach worldwide.

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Engagement Social Media Strategy Meme 52

Sprout Social

APRIL 1, 2021

Between targeting the entire nation of Canada as their core audience and tapping into that audience to engage and craft meaningful content, Tim Hortons chooses a people-first social strategy that reflects the company’s values. Make it yours : Do you use questions and prompts in your social strategy? How it started How it’s going.

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Strategy Reputation Film Overview 124

Convince & Convert

AUGUST 2, 2013

Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on. When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32).

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Sports Social Media eBook Blogosphere 122

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues.

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Strategy Twitter Marketing Hashtag 60

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Augie Ray directs customer strategy at American Express. I joined Twitter 6 years (and 32,951 tweets) ago today. Relate to sports. whyyyy am i awake.

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Twitter Chemicals Sports Yahoo 185

Sprout Social

AUGUST 3, 2021

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. Your favorite Olympic sports are here. Watch The Olympics on NBC Sports and Peacock with the Apple TV app.

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Brands Sports Compete Apparel 131

Sprout Social

AUGUST 26, 2020

In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy. With tools like social listening , you can break down your audience by gender and age data, and tailor your strategies accordingly. Grow your fanbase. of their total player pool.

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Data Strategy Marketing Sports 84

Social Media Strategies Summit

DECEMBER 1, 2023

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Elon Musk Rebrands Twitter After ambiguously tweeting — or “posting,” we guess — a solitary letter “X” in April, Musk followed up a couple of months later by revealing that Twitter had been renamed after the 24th letter in the alphabet.

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Social Media Meme Fashion Trends 241

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. New website for publishers from Twitter.

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Google Adwords Case Study Sports 170

Convince & Convert

MAY 9, 2014

Social media is no longer just a job title ; it is a skill set that permeates the entire brand and its strategy. This is essential for a global company like SAP because until about 6 weeks ago, they had over 200 SAP Twitter accounts. Thought leaders in each region can tweak the strategy to fit their respective audiences.

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Influencer Strategy Film Sports 130

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard.

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Eventful Social Media How To Sports 111

Sprout Social

MAY 15, 2020

Use the high-level social media benchmarks below to understand how your strategy stacks up, and where you may need to increase or shift focus. Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Engagements received on brand content. Inbound messages.

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Industry Real Estate Social Media Sports 121

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.

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Gov 2.0 Sports Team Web 2.0 90

Likeable

SEPTEMBER 24, 2019

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

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Twitter Airlines Aggregator Meme 80

Audiense

JUNE 17, 2016

This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. Sports clubs, clothing brands, broadcasters, FMCGs and more have a bigger opportunity than ever before to use the social data around the Olympics to their advantage.

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Data Strategy Sports Campaign 60

Audiense

DECEMBER 1, 2022

It has picked up a string of accolades, including scooping the Best Sports/Leisure/Travel Social Media Strategy award at this year’s Social Buzz Awards.

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Social Media Sports Travel Campaign 78

Keyhole.co

SEPTEMBER 18, 2020

Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Jump Links: What Types Of Accounts Does Twitter Verify? What Types Of Accounts Does Twitter Verify?

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Adam Sherk

NOVEMBER 18, 2009

Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular Twitter and Facebook. In the table below the 32 NFL teams are ranked by the total number of followers/fans on their official Twitter accounts and Facebook pages.

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Team Twitter Facebook Sports 209

The Realtime Report

FEBRUARY 19, 2021

Little did he then know that his knack for “disruption” would extend well beyond his athletic career and help not just himself, but also other pro sports retirees, realize professional success outside of the game.

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Sports Training Module Syndication 91

Sprout Social

JUNE 22, 2021

In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy.

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Platform Social Media Tumblr Reddit 116

Devumi

FEBRUARY 16, 2018

March is all about sports and entertainment. Twitter is helping brands get ready to dive in all the fun with its March Events Calendar. Twitter March events calendar: Are you not entertained? The post Twitter March Events Calendar: Hey, Stuff Happens in March! Meet our first […].

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Eventful Twitter Film Sports 60

Proactive Report

AUGUST 24, 2010

Sports, have upward of two million pages views daily and represent some of the Internet’s heaviest traffic, they rank far behind traditional media on trust and are the most likely group to be rejected (29 percent) for a press pass vs. traditional media (8 percent). Image Credit: Emples Flickr.

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