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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. With a sports theme, of course. Their download rates improved 300%.

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How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

We’ve teamed up with the team at Adobe Spark , an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content. Instagram Stories: 10 ways your business can use Stories (plus 10 free Adobe Spark templates). Use this template. Use this template.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

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Social media moderation: How to respond to world events

Sprout Social

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

This might not seem like great UX, but it’s actually one of the better chatbot marketing strategies out there. That includes superstar sports teams. But what’s truly noteworthy for Patrón among our other chatbot examples is how the brand aligns their bot with their user-generated content strategy. Arsenal FC. Shopping bot?

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17 social media management tips for productivity and organization

Sprout Social

Amplifying user-generated content is a great way to shout out your customers, while also helping your social media content strategy. For example, ESPN is known for its coverage of college and professional sports, but you don’t have to be an athlete to get reposted on their TikTok page. Grow your social media management strategy.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. You can get going now with your strategy by engaging with new potential followers and email subscribers. A/B test different creative strategies. is an outdoors and sporting goods retailer. Plan ahead.