NBC Backs NFL Thursday Night Football Handoff With Social Blitz
The National Football League’s Thursday Night Football shifts to NBC tonight, backed by a social media blitz.
The National Football League’s Thursday Night Football shifts to NBC tonight, backed by a social media blitz.
Social media efforts related to the game, in which the Carolina Panthers host the New Orleans Saints, include:
- A GIF relay on Twitter using the #TNFHandoff hashtag, starting with the main NBC Sports Twitter account and including other NBC Sports and NBC Entertainment accounts and TV stations from the two teams’ home markets, with the emoji football finally landing on the TNF on NBC account at 7 p.m.
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