Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 140

Crimson Hexagon Software Attensity Social Media 140

Bill Hartzer

MAY 26, 2010

What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.

Cymfony 152

Cymfony Social Media SM2 Tools 152

Dave Fleet

JULY 5, 2010

Jive Software. Lithium Technologies. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. January 2010. February 2010.

Sysomos 334

Sysomos Alterian Attensity Filtrbox 334

Proactive Report

JUNE 24, 2010

Free Tools. The most basic tool is RSS. Another tool you can use to make a great dashboard is NetVibes. There are other free tools that can help you listen to conversations. Paid Tools. There are many monitoring tools on the market now. Visible Technologies. Getting Value from Listening Tools.

Tools 68

Tools Filtrbox Jive Netvibes 68