Dave Fleet

OCTOBER 15, 2013

I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Your content calendar is a specific tool for a specific purpose. This abuse extends to the software itself too. Stop blaming the tool; start blaming the abusers.

Content 407

Content Review Social Media Software 407

Dave Fleet

JULY 5, 2010

Jive Software. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. January 2010. February 2010. April 2010. April 2010. Scout Labs.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

OCTOBER 15, 2013

I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Your content calendar is a specific tool for a specific purpose. This abuse extends to the software itself too. Stop blaming the tool; start blaming the abusers.

Content 150

Content Review Software Tools 150

Dave Fleet

FEBRUARY 11, 2013

Specialized software vs Large suites. It also offers the same benefits when it comes to globally aligning tools, processes etc. Owyang also identified six tensions that match nicely with some of the pros and cons I’ve identified below: Corporate vs Business Unit. Global vs Local. Consistent messaging vs Varied content.

Team 378

Team Organization Social Media Campaign 378