Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
Adam Sherk
MAY 15, 2012
Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. And while the phone is still the best option in some situations, email and social media have made it much easier to interact with the media in ways that are better for all.
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