Adam Sherk

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. And while the phone is still the best option in some situations, email and social media have made it much easier to interact with the media in ways that are better for all.

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AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. But there is no reason not to use tools and data to help make smart business – and editorial – decisions.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Adam Sherk June 29, 2010 at 4:15 pm Well done Lee There’s probably a program out there that could string together all 75 with some verbs and prepositions… Frank Strong June 29, 2010 at 4:38 pm Nice post Adam, we’ll have to see about adding a link to our tools and tips page! Which do you prefer?