Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. What do you need for better customer retention? Customer-centric strategies. Show your customers that you listen to them and do your best to prioritize their satisfaction.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

DECEMBER 1, 2010

Finally, in what appears to be bad news for marketing automation software vendors, 60% of respondents reported having this application in place, while another 20% (likely purveyors of lower value / short sales cycle / low consideration items) said they no plans to implement such software.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

JANUARY 27, 2013

The lack of control over the software. There is nothing you can really do to prevent this because you don’t own the software. Don’t overdo it though; I wouldn’t recommend more than two of the same topic posts in the same day. Let’s face it, social media changes at the drop of a hat.

Social Media 188

Social Media ROI Smart Phone Directory 188

Webbiquity SMM

NOVEMBER 12, 2019

” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.”

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

FEBRUARY 28, 2011

. • John Earnhardt – Senior Manager, Global Media Operations at Cisco Systems. • LaSandra Brill – Senior Manager, Global Social Media Marketing. • Richard Binhammer – Senior Manager at Dell. • Bill Pearson – Manager, Intel Software Network at Intel Corp. • Aaron Tersteeg – Communities Team Manager at Intel Corporation. • Bryan Rhoads – Sr.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

APRIL 13, 2021

That in turn meant there was less third-party software development for Apple boxes. That meant only Apple could build Apple computers (as well as many peripherals), while dozens of manufacturers were cranking out PCs (not just IBM but also HP, Packard Bell, Compaq, Dell, Gateway, and myriad white label assemblers).

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

NOVEMBER 8, 2011

Both vendors provided free trials of their software systems for evaluation purposes. Got an opinion on which tool is best? Leave a comment. FTC Disclosure: I have no financial interest in either product—no dog in this fight. Other than those trials, there was no compensation offered or provided for this review.

Vocus 185

Vocus Radian6 Tools comScore 185

Webbiquity SMM

MAY 25, 2021

It’s a very visual kind of business, so it works well in that sense; enterprise software, not so much. You’ve got these these amazing venues or wonderful catering spreads put out, and entertainment acts. In the right verticals within B2B, Instagram works out.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

OCTOBER 6, 2015

Second, ad blocking software is a growing concern. First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” More bucks will be required to get the same bang. A quarter of all Internet users, and 41% of millennials, now use ad-blocking browser plugins.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

JANUARY 24, 2019

It is important to note that social media automation is not about making your job easy, but is rather targeted at scaling up your strategies by delegating redundant tasks to bots and automation software. Understanding what to automate, and how to go about it, is thus critical in executing successful campaigns.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JANUARY 19, 2012

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). gShift is the first software built from the ground up with that approach in mind. For your competitors, the software identifies their target terms (anchor text in backlinks), top backlinks and ranking.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

DECEMBER 15, 2020

Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. Perforce Software. Creator of CrossOver software, offering PortJump and ExecMode services. TempWorks Software. Staffing software, payroll funding and payroll processing. Followers: 9,331.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JUNE 20, 2019

Consider using an employee referral software to help simplify the program. As long as your company continues to grow, it’s likely that you have open positions available. Employee brand ambassadors can help share the employer brand you have built and present career opportunities to those searching. Easy as can be.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

NOVEMBER 8, 2010

Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers). Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions. National / International B2B Services. •

B2B 161

B2B Twitter Committee Technorati 161

Webbiquity SMM

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

DECEMBER 16, 2013

You’ll want to bookmark this incredible compilation of infographic-related resources, divided into eight categories including data visualization tools and software, data sources, tools for creating personal infographics (such as Vizualize.me , a tool for creating a visual resume), and infographic tutorials. ** 5 STARS.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

APRIL 5, 2011

Excel is a powerful software tool that can be used in many different parts of an organization, including marketing (e.g., Ultimately, social media is a tool. A powerful and flexible tool, to be sure, but still a tool. Kind of like other powerful, flexible tools, like…Microsoft Excel.

Social Media 151

Social Media Microsoft Policies Cost 151

Webbiquity SMM

NOVEMBER 27, 2018

I noticed in doing the research for my new book, The Ultimate Guide to Content Marketing Software , that the most successful vendors in each segment usually had a large, active Twitter following, while the least successful firms were missing or inactive on the platform.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 28, 2010

Then include text links back to specific pages on your website, e.g. linking a term like records management software back to an informational page devoted to that topic. First, make sure the press release itself it well-optimized (e.g. keywords used in the title and early in the body copy).

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

NOVEMBER 30, 2017

Invest time and labor into fully understanding your ideal customers and how they interact, before you even evaluate any software. If you haven’t reevaluated and reassessed your buyer behavior in more than six months, it may be best to slow down a bit. Do not initiate a new series of scheduled messages or new automated emails just yet.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

NOVEMBER 23, 2015

But PR software and influencer databases make it easy to send out poorly targeted (or flat-out untargeted) messages in bulk. Yet bad, even horrible , blogger pitching practices remain common—because they are easy. The fastest and easiest way to do outreach is a “throw it against the wall and see what sticks” approach.

Blogger 100

Blogger Airlines Hotels Influencer 100

Webbiquity SMM

MAY 3, 2012

Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

JULY 9, 2012

For example, if you sell software that is normally used by engineering departments but can also improve operations and reduce costs in human resources functions, a use case is an excellent way to describe that application, pulling in results from real-world customers—just, again, not naming them specifically.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

DECEMBER 16, 2010

Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JANUARY 24, 2011

Runawre’s TestDrive® suite of services provides software developers with marketing tools and a hosted interactive online demo environment that allows customers to evaluate real software in their web browser, complete with tutorials and detailed usage reporting. Pricing ranges from $30 to $100 per month depending on features.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 10, 2011

“help desk software&# instead of the product name). While it’s inappropriate to simply write a blog post extolling the wonderfulness of your product or service (that’s a marketing slick, not a helpful blog post), there will be times when, in presenting a solution to a problem, a mention of your product naturally fits in.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 2, 2016

Worldwide, nearly 200 million Internet users have now installed ad blocking software. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. Consumers hate online ads.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

MAY 3, 2011

Prolific Twitterer, Bostonite, CEO and founder of the oneforty social business software hub, as well as co-author of Twitter For Dummies. Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Laura Fitton. Rebel Brown. rebelbrown. Rebecca Corliss. Rosabeth Moss Kanter.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

OCTOBER 20, 2015

Facebook doesn’t have a computer program or software that automatically approves ads, as many have previously thought; they have a team of trained, experienced employees whose sole jobs are to approve or reject Facebook Ads. You can also live-chat with a Facebook representative to get those answers quickly. Revise and Resubmit.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

JUNE 15, 2010

Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior. To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

MAY 24, 2010

While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities. The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs. Ooh, not a good idea.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 21, 2010

Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Marketers no longer have to rely on expensive research methods or proprietary data sources to get this information. Answer prospect questions.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 11, 2012

I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. And understand that if that’s the case, you’re not alone.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service?

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

JULY 9, 2012

For example, if you sell software that is normally used by engineering departments but can also improve operations and reduce costs in human resources functions, a use case is an excellent way to describe that application, pulling in results from real-world customers—just, again, not naming them specifically.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

FEBRUARY 16, 2016

B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). MediaPost ). 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. Iconsive ). Iconsive ). Iconsive ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 2, 2013

The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. Polaris B ). Companies in these industries are also the most likely to have formal content marketing editorial calendars.

Social Media 245

Social Media B2B Marketing SEO 245