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It is that time of the year when some of the brightest minds gather to discuss about technology, business, startups and much more. Yeah we are talking about BarCamp !
BarCamp Delhi is proposed to be a camp where enthusiasts get together and discuss/ brain-storm/ share opinions/ information/ wisdom about anything. Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. that interests the people.
Remember, the philosophy of the camp is that everybody contributes in some form or other 🙂
Event Details
11-12th October – Barcamp Delhi 5
Venue – IIT Delhi
Time – Starts at 9am
Visit the Bar Camp Delhi website for more information.
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themarketingblog.wordpress.com 
Great site.
TUESDAY, DECEMBER 16, 2008
Beating the slowdown blues
Ever thought about spending a penny to save a Rupee.
Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra.
So, to untangle one from the clutches of recession, a new service is launched, moneysaver, brainchild of 2 young entrepreneurs, Kunal Bahl & Rohit Bansal, who aspired to make every brand affordable for everyone by offering hundreds of discount coupons & buy one get one free coupons on branded apparels, fine dining, casual dining, movies, entertainment etc.
Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & every month, subscribers are kept abreast with the latest offers through monthly catalogue.
The entire model is based on the simple fact that everyone loves to strike a deal, to make a bargain and avail a discount. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The perceive value not on the basis of whether they are getting the product cheap but if they are getting it cheaper. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. There website called http://www.moneysaver.in is full of such great offers.
Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. Bluetooth companies such as Telebrahma and CellMagix have been promoting offers and content to consumers inside malls, by sending information directly to Bluetooth activated phones.
Hi Becky and Lolly, so great to hear from you. Yes Barcamps are awesome. Have you been there before ?
Daksh, please share with us how it went! We would love to hear more about it. Funny, the barcamps I have heard about most recently are outside of the US – Delhi, and also Italy.
Glad to hear you are so involved!
Barcamps are awesome!