Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos, Guide and Heatmap, along with new video metrics in Page Insights.

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos, Guide and Heatmap, along with new video metrics in Page Insights.

The social network described Guide as a way for publishers to provide viewers with a guided tour of their 360 videos, ensuring that those viewers see key moments.

Heatmap is a visual insights tool that displays the portions of the field of view for 360-degree videos that viewers are spending the most time watching.

Facebook 360 partnerships lead Paul Beddoe-Stephens provided more details on Guide and Heatmap in a Facebook Media blog post:

Guide lets you set the narrative for your 360 video by highlighting specific points of interest in the field of view over the course of your video.

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