Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. Benefits v.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Our brains are wired to find visual content especially compelling. Visual content is highly measurable.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

DECEMBER 24, 2010

You may already have seen a couple of the Christmas-related videos making the rounds lately. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. A terrific story.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

JUNE 27, 2011

Since I’ve committed to participating in Tinu Abayomi-Paul ‘s video challenge , I thought this might make a good topic for a video. If you can’t see the video in your Reader or iPad (come on, Onswipe, fix that!), Which made me think: do we pay enough attention to how our businesses are dressed?

Widget 177

Widget iPad Flickr Course 177

Waxing UnLyrical

JULY 24, 2013

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. Benefits v.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

DECEMBER 12, 2011

They might use a social network or two. Although weekly video chats or phone calls begin to get closer to a genuine community, those things are somewhat removed. Such business owners have to create a squad in other ways. They might blog. Such efforts work, but they have their limitations.

Communities 215

Communities Team Meeting Study 215

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. No, that doesn’t mean I don’t like my friends or family. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them.

Meeting 100

Meeting Marketing Startup Communities 100

Waxing UnLyrical

JUNE 21, 2013

Publicizing news, blog posts, videos… basically, any kind of content. You can monitor lists, schedule tweets, and participate in so many social networks from that one place, that if you’re not, I truly believe you’re making more work for yourself than you need to. It doesn’t have to be HootSuite.

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

JULY 31, 2015

Which means what you consider “authoritative content” and the core of how you devise your PR plan needs to be radically different these days (super, short video from my friend Sandra Fathi on why you should be factoring the “P” into your plans ).

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

MARCH 26, 2012

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. And it takes time to look at the data you have, even if it’s limited, to figure those out. So start doing this as soon as you can. The background work and outreach.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

JUNE 22, 2016

Twitter’s “Moments” creates pseudo-distributed content because the actual content is buried so deep in the Tweet, but there is also one above-the-fold way to have your content consumed entirely on the Twitter platform: video.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

AUGUST 5, 2015

If you’re not entirely familiar with Snapchat, it is a mobile-exclusive app that (besides having a narrow age demographic) has these features: Peer-to-peer photo and video sharing with a 1-10 second expiry. Capability to create one-to-many video montages with a 24-hour expiry (“My Story”).

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

FEBRUARY 24, 2016

Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Providing feedback in a visual way.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. 23% are taken to another social platform (thus further increasing engagement and brand loyalty). 5% are taken to a campaign page. 3% are redirected to an app. What Type of Content Should a Story Feature?

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JANUARY 9, 2012

Social networks. Photography and Video. There are a ton of editing options, and you can also share your photos to social networks or via email directly from Camera+ if you want. In addition to photos, by the way, it transfers videos very well too. I learned about this from my trainer, Grant Hill.

iPhone 222

iPhone iPad Tumblr HootSuite 222

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. In fact videos/photos help engage a wider audience. Visually appealing. Engaging, and.

Publishing 100

Publishing Brands Communities Flickr 100

Waxing UnLyrical

MAY 5, 2014

Facebook is the most popular social network – bar none. Twitter is a faster moving social network that’s ideal for real-time updates. Social media posts with images get shared more often than just plain text. Share real-time updates on funds raised, post photos and encourage people to share your message.

Eventful 183

Eventful Statistics Social Networking Education 183

Waxing UnLyrical

MAY 31, 2018

Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. The cutest home video. It’s just not worth it! Third parties upload stolen content all the time.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

MAY 22, 2015

If you’re not familiar with DSS, they do a lot of work in the digital space, particularly around video – producing and distributing it. So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. Be creative with your content (including video).

Review 100

Review Report Content Consultant 100

Waxing UnLyrical

AUGUST 19, 2016

We’re finding where consumers go, content has followed, whether it’s dispersed to a social network or consumed through mobile aggregators. Almost all days I have a lot of time for cute Corgi videos… but very rarely for boring business books, even if all the social media gurus are buzzing about them.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 10, 2013

Newsle syncs with your social networks, and then sends you an email when any of your contacts are “in the news.” Voice and video. But you can keep track of who you meet, what’s going on with them, etc. Newsle : many thanks to my friend Derek Skaletsky of Traackr for turning me onto this.

Products 263

Products Tools Plaxo Curation 263

Waxing UnLyrical

JUNE 8, 2016

Rather than a lengthy blog post, you’re using 10 second bursts of video or pictures to bring your audience into your world. Remember the thrill you got from Twitter while having conversations about national trends in real time? Snapchat has that same feel to it in terms of how you tell your story. That’s a hyper-engaged audience.

Cost 100

Cost URL Price Advertising 100

Waxing UnLyrical

APRIL 2, 2016

So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. They broadened the scope of their efforts, they changed them up as social networks ebbed and flowed … but they didn’t give up.

Strategy 100

Strategy Case Study Collaboration Communities 100