Jeff Esposito

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks.

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Brains on Fire a video book review

Jeff Esposito

Instead of focusing on tactics to increase engagement within social networks, the Brains on Fire team creates movements. Tags: Book Review Book Brains on Fire Video book review. After reading the book by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones I can safely say that Mark’s description was well deserved.

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Face-to-Face and Word of Mouth Marketing

Jeff Esposito

Since the book’s name was so close to everyone’s favorite privacy-challenged social network, I decided to pass on it month after month. The book itself is far from a dissertation on social networking and focuses on word of mouth marketing. Below is my full video review. are a marketer. work in branding.

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Rethinking Google Plus

Jeff Esposito

Overall I think it it is time to stop calling it a social network and looking at it for what it really is – an evolution of the Google platform. In the video below, I share some more thoughts on why we should all give G+ another look and see if we can leverage it for our businesses.

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How Marketers are Monetizing Social Media

Jeff Esposito

One of the problems with social media is that the space is still evolving with new platforms emerging regularly. Every social network is not right for every business and/or their customers. Below is a video of the talk: Social Business social media MITX monetizing social media'

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Americans spend 16% of time online on Facebook

Jeff Esposito

This is an interesting video on the amount of time that Americans spend on Facebook from the Wall Street Journal. Wonder what the overall time on social networks is. Would you believe that 16 percent of online time is spent on Facebook?

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Nike gets it right with NFL uniform launch

Jeff Esposito

One of these rare instances happened on Tuesday afternoon when I came across this video from Nike as a teaser for the roll-out of their apparel contract with the NFL: After watching the video, not only did I get super amped about the NFL, but I also forgot about the start of the MLB season.

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