Akamai Marketing

DECEMBER 22, 2011

Content, Content, Video: Creating content will continue to be a considerable aspect of a social media program. We’ll see more and more video as the content type of choice. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. Now, recent news gives us empirical evidence about the opportunities businesses have with complainers. Of those, 18% turned into loyal customers and bought more. Holy SCHMOLY!

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

FEBRUARY 9, 2011

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. Video Speaking of larger bandwidths, 20% of users used mobile to capture video.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. One thing I do like about the format is that “paper&# has images, video and its in color. Its true we’re on information overload. If you’re considering your audience, you’re wondering how you can add value.

Curation 255

Curation Paper.li Storify Tools 255