Adam Cohen

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On Facebook and the Death of Etiquette

Adam Cohen

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Tags: Facebook Social Media Social Networking Business Communication Etiquette. Enter the world of Facebook, where the communication paradigm is different. Tweet This!

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I Will Not Write About Old Spice

Adam Cohen

I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

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On Facebook and the Death of Etiquette

Adam Cohen

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Enter the world of Facebook, where the communication paradigm is different. Forget that most people don’t have a common understanding of what they see in the News Feed and why.

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