Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. So this is a big improvement in my book, as more and more big businesses are letting their employees use Twitter. Think of any social network today and developers are working feverishly to improve it.

Social Media 70

Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

SEPTEMBER 25, 2013

One author says it is allowing the social network to catch up with Facebook, but is it? Depending on who your audience is, you can use one or both social networks to gain traction for your business and increase your reputation online. That’s also true of any social network – Twitter, LinkedIn, Pinterest, et.

Compete 101

Compete Google Facebook Social Networking 101

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. With Google+’s Circle sharing feature, you can add hundreds of new people to your network with one click.

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Picasa Google Privacy Social Networking 175

Small Business Mavericks

JULY 8, 2011

Twitter – Who do you follow? Twitter Trends. Niche social networking sites – Have you found one that serves your niche? No matter what industry or niche you serve, these 21 sources for blog post ideas are golden opportunities. Check out their links. There’s probably gold in those tweets. Google Alerts.

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

MAY 28, 2013

Frank Reed highlights the value that small business owners place on various social networks, including Google+, Facebook, and LinkedIn. Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. Folks, Google+ is more than a social network.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

MARCH 18, 2014

Some of your target audience may be active on Pinterest but none of the other networks. Some may be active on Google+ and Twitter. If you use one hashtag that is common among all of your social networks, you are more likely to find your audience and more likely to allow your audience to find you when they conduct a hashtag search.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

OCTOBER 15, 2013

You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond. It’s how people view you on Facebook, Twitter, and LinkedIn. And I don’t just mean your friends and followers.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

NOVEMBER 20, 2012

Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page.

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Brands Sample Samples Social Networking 115

Small Business Mavericks

OCTOBER 18, 2012

Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me. This is the kind of the improvement that could move LinkedIn up in the social networking category. Here’s what I like about it.

LinkedIn 101

LinkedIn Social Networking Small Business YouTube 101

Small Business Mavericks

JULY 17, 2012

According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. Other social media sites scored on customer satisfaction including Twitter, LinkedIn, and Pinterest. These social networks all scored 64, 63, and 69, respectively.

Social Media 101

Social Media Wikipedia Survey Yahoo 101

Small Business Mavericks

DECEMBER 11, 2012

You want to join everyone you know on Facebook, then on YouTube and Twitter. The next thing you know you’re spending half your day on social networking websites. Just about every social networking site you’d think about joining has its benefits. There’s really no need to do all that.

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Activities Tumblr Social Networking Small Business 98

Small Business Mavericks

AUGUST 11, 2011

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). In all, Klout is now measuring your influence across ten different social networks.

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Klout Picasa Influencer Social Media 173

Small Business Mavericks

NOVEMBER 15, 2012

Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management.

Reputation 101

Reputation Social Networking Engineering SEO 101

Small Business Mavericks

MAY 29, 2013

That is typically done through social media. Search out authorities in your niche and friend them on your social networks. Use Twitter cards. Twitter cards are HTML documentation you put on your website to make your tweets and shared content on Twitter more trustworthy. Share your content with them.

Social Media 101

Social Media Guidelines Policies Google 101

Small Business Mavericks

AUGUST 9, 2013

As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. That’s four social networks that use hashtags.

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

OCTOBER 21, 2013

Your Bing Snapshot will include your Klout-connected social profiles. Two of your most influential Twitter posts from the past 7 days will also be shown. This is the next iteration of search + social. Social Media bing Google Authorship Klout LinkedIn social networking'

Klout 101

Klout LinkedIn Social Networking Google 101

Small Business Mavericks

JANUARY 8, 2013

To add links to your website, start by sharing your first web pages to all the popular social networks. Share to LinkedIn, Google+, Facebook, and Twitter. If you have shared your web pages on the popular social networks, then your site should get crawled and indexed within a week. After that, start blogging.

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Sites Google Engineering How To 98

Small Business Mavericks

OCTOBER 28, 2013

Twitter started the trend with its promoted tweets. Since then, other social networks have got into the action, including Facebook. In fact, according to Business Insider, native ads generate 49% more click-throughs and result in 54% lower cost-per-click than traditional social ads.

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Advertising Trends Social Networking Cost 98

Small Business Mavericks

OCTOBER 15, 2012

Here are 4 popular social media websites where you can currently build brand pages. They were the first social network to open up this possibility to businesses and I believe it should be the first brand page you build. Twitter – Not long after Google+, Twitter introduced brand pages. It’s true.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

JANUARY 24, 2012

There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions. Having a Facebook page is becoming a must and for many businesses, a Twitter account as well.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

AUGUST 6, 2012

Over the past several months you have undoubtedly heard the hype of Pinterest, America’s newest hot social network. Many people didn’t think that Pinterest could drive web traffic, let alone sales, but it has done both to such precision it’s leaving other networks in the dust. You can follow Jayme on Twitter as well, @jpretz.

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

SEPTEMBER 27, 2011

Retweet their tweets - It’s nice that you follow your followers back on Twitter, but do you retweet their tweets? That includes on your blog, on your Facebook wall, and even on Twitter. Send them a personal invite – When you join a new social network, do you send out personal invites? You should.

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Newsletter Social Networking Comments Twitter 101

Small Business Mavericks

APRIL 20, 2011

So what is meant by social media? Let’s see – there’s Facebook, Twitter, LinkedIn, YouTube, and a whole host of other websites that have both a global reach as well as a local reach. If your business does business globally, then any of the large networks are worth your attention.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

JANUARY 28, 2013

The home page shows a search box that allows you to conduct a search for any topic using two social networks – Google+ and Twitter. What makes Topsy such a great tool are two things: It’s simplicity, and it’s practical diversity. But that’s not the best part.

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Tools Social Media Analytics Social Networking 98

Small Business Mavericks

JUNE 3, 2013

I mean, let them know where to find you on the social networks. Lead them to your Facebook page, Twitter account, and other social media outlets. Keep up the good work. While you’re at it, why don’t you share your own information with your customers? But don’t give up on e-mail.

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

SEPTEMBER 10, 2011

It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. A social media firm does it every day. They understand the nuances between the different networks, their capabilities, and their limitations. Fail to use your imagination.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

FEBRUARY 20, 2015

Target users within the network you want them to share in (eg. Companies with longer buying cycles/repeat purchases tend to benefit from social network advertising because it is in context of a consistent relationship with the customer. If you want to reach tweeters, you put an ad on Twitter.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

NOVEMBER 3, 2015

Today, it’s social media sites like Facebook, Twitter, and LinkedIn. Social media may change form over time, but you can bet that it will always be necessary for business owners to meet new people through social networks and drive traffic to their websites. In the early days, it was through bulletin boards.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

MAY 11, 2011

You can link to your Twitter, Facebook, YouTube, LinkedIn, and other social sites around the Web from your About.Me But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. I still am. profile page.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

APRIL 17, 2011

It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. Even if you’re a local business. The Internet is a huge place.

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

FEBRUARY 18, 2011

Spammers are going to do their best to weasel their way into your social network so that they can push their content higher up in your search results? Isn’t that what social media marketers have been preaching about five years now? emphasis his) Wait a minute! Isn’t that what we’re all trying to do?

Social Media 93

Social Media Case Study Press Release Small Business 93

Small Business Mavericks

NOVEMBER 5, 2012

Integrate it with your other social media – Integrate Instagram into your current online marketing strategy by sharing those photos on Facebook, Twitter, Google+, and Pinterest. People love stories. Get more exposure for your small business.

Instagram 105

Instagram Small Business Flickr Report 105

Small Business Mavericks

JUNE 28, 2013

LinkedIn has become the social networking haven for business-to-business enterprises. Social networking is not going to go away, and you can’t work every single network there is. Social networking is not going to go away, and you can’t work every single network there is.

LinkedIn 101

LinkedIn Social Networking Social Media Sites 101