Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What do you think of the new Twitter? Written on September 16, 2010 by Espo in Twitter Over the past few days, we have heard some interesting things about Twitter.

Twitter 28

Twitter Creative Commons Disqus Social Networking 28

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JANUARY 27, 2012

Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. People trust social networks more than companies so it can help in the conversion cycle. The funny part is that most of these folks using a social login don’t realize the data that they are sharing willingly.

MySpace 37

MySpace Social Networking Travel Conference 37

Jeff Esposito

JUNE 2, 2011

There is no question that Twitter is my favorite social network. I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. What do you think of this?

Microblogging 43

Microblogging Tips Sites Twitter 43

Jeff Esposito

AUGUST 16, 2011

So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers. A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life).

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

AUGUST 29, 2012

million Twitter users ( Media Bistro ). While these numbers show the potential audience, they don’t do a good job representing these three important areas that social media will offer your business: Relationships – People matter. This is a very valid question, so we wanted to answer it with this post.

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

MARCH 29, 2012

For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. Jose Canseco is now fighting global warming and possibly murdered Al Gore – for this week’s edition of bat-shit-crazy, I present you Jose Canseco and his latest rants on the Twitters.

Lurker 40

Lurker Foursquare Social Networking Communities 40

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? Buffer App – It is really easy to get caught up in the instant gratification of Twitter and share impulsively. I know I have and I’m sure you have, too.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

APRIL 1, 2013

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), Humans are a curious species that will find places to connect. What say you?

Communities 42

Communities Jive Lithium Repository 42

Jeff Esposito

AUGUST 12, 2011

NYPD forms new social media unit to mine Facebook and Twitter for mayhem – This article from the NY Daily News was really relevant given what is going on in London right now. Making the Most of Flickr: Promoting Your Brand, Your Business and Yourself – If you are like me, Flickr is one social network you probably neglect.

Flickr 30

Flickr Meeting Social Networking News 30

Jeff Esposito

JUNE 15, 2011

As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. She told me to figure out if and how our company should get involve in social networking.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

APRIL 10, 2012

March 29, 2012 9:49 am via Twitter for iPhone Reply Retweet Favorite @geoffliving Geoff Livingston. In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”.

Construction 44

Construction Template Templates iPhone 44

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Nothing like the crisp days I am longing for… Hopefully you had an eventful week full of nothing but goodness and an even better weekend planned.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

FEBRUARY 21, 2011

Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an.

Social Media 55

Social Media Social Networking News Twitter 55

Jeff Esposito

AUGUST 23, 2010

Anyway…Tripp outlines the post-flip-out Twitter boo-boo the SM folks over at JetBlue made, directly addressing satirist and reporter Andy Borowitz of The Borowitz Report and some “snide” comments he made. I couldn’t agree more with Tripp when she points out everything after the Twitter stream went dark for 10 hours.

Creative Commons 36

Creative Commons Case Study Disqus Class 36

Jeff Esposito

AUGUST 20, 2010

Competitors on Twitter: Evaluate With Your Eyes Wide Open – Deirdre Breakenridge offers some insights as to what you should be looking at on Twitter. It is something that I disagree with as there are many jobs that are pure social media now. This post was mentioned on Twitter by jeffespo and Small Army, Silver Vasquez.

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

DECEMBER 10, 2010

Unless you own the platform that you are broadcasting on, whether it’s a blog, Twitter, Facebook or something else, unless you own the platform you are merely renting someone’s space and will be SOL if the site goes away. This is especially vital for companies who rely on social networks as their broadcast platforms.

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Tumblr Privacy Price Hosting 33

Jeff Esposito

DECEMBER 9, 2010

In fact being on social networks is just a small part of our daily routines. In fact those three pieces of the social pie, Tweeting, Facebooking, and reading blogs, are just a small part of the daily minutia of a corporate social media person. We can’t let emotions or typos get the best of us.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

JULY 16, 2010

Customer Service on Twitter, Should You do it? In this post, Valeria goes into the logistics and rationale for utilizing Twitter for customer service. Now we have all heard the questions on Twitter usage in the workplace. How much is too much and when does work take a backseat to networking/pleasure.

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Creative Commons Disqus News Comments 24

Jeff Esposito

DECEMBER 13, 2010

I’m also going to take a more regimented routine with my use of social networks both in professional and personal time. There is a tremendous value in these networks, but they can become time consuming. Julien Smith wrote an interesting piece the other day about increasing traffic to his site via Twitter.

Social Networking 28

Social Networking Twitter Sites Tips 28

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. On one hand we took Baby Espo for his trial run-through at daycare (time has flown) which made me both excited and sad.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

FEBRUARY 6, 2012

What was the first network that your team started on and what is your strategy for adding new networks to the mix? We began on Facebook, followed closely by Twitter. That’s pretty simply how we choose what networks we’ll add to the mix. We simply joined the conversation our fans had jumpstarted for us.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

DECEMBER 12, 2011

Over the course of the year, I have had many great conversations on Twitter. When I come across a Tweet that makes me smile, laugh or think hard, I tend to favorite them and go back and reread them from time to time. The slideshow below contains my top 50 Tweets of 2011. Top tweets.

Course 38

Course Conversation Twitter Social Networking 38

Jeff Esposito

DECEMBER 15, 2010

Some of which will even be trending topics on Twitter including the funny glasses, hangovers, kissing at midnight and the ball dropping in Times Square, but those won’t make their way onto the page. Meet your Network – Show of hands, how many of you have met at least 1/10 of your social network in real life?

Meeting 32

Meeting Sports Fashion List 32

Jeff Esposito

AUGUST 6, 2010

Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. This post was mentioned on Twitter by jeffespo and Melanie Thompson, Peter Lang. Well that is where John Haydon’s post stands out. 1 Comment - Leave a comment!

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

FEBRUARY 22, 2011

Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter. Justin joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

NOVEMBER 14, 2011

Sure Google+ has some social components, but it is far from a social network, rather it’s a means to make search smarter. Sure it’s 40 million user-base is dwarfed by those of Facebook, Twitter and even LinkedIn, but none of them have the user base of Google. Both of these groups are wrong. Think I am wrong? Think again.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

AUGUST 23, 2013

For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. In fact, during the recently held live poker tournament at the Old Trafford, Twitter has played a major role in making the event trending worldwide. You can target almost 1.73 The “Fan base” Effect.

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

DECEMBER 19, 2011

If you are interested in learning more on ways to get started in this area, check out my series on institutionalizing social media. Consolidation, acquisition and mega networks, oh my – The social networking space is going to get a heck of a lot smaller in 2012 and could wind up being a two-horse race between Facebook and Google.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

JULY 26, 2010

Social networks are currently one of the most popular mediums people use to embrace that elusive part of their personality. Social media outranks porn in terms of online activity and one out of eight marriages met via social networks. JobShoots said: What void does social media fill?

Social Media 33

Social Media Creative Commons Disqus Social Networking 33

Jeff Esposito

JANUARY 28, 2011

Some pols say Twitter ban for the birds – I find this new policy from the Massachusetts state government to be awful and antiquated. Sure blocking a social network may have made sense three years ago, but today, well that is just silly. Social networking leads to sex faster? Oh yeah – Jargon.

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Class Notification Policies Survey 21