Direct Marketing Observations

MARCH 23, 2010

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

APRIL 16, 2010

In case you don’t know what Ning is: It’s a service that allows people to join and create social networks. million Ning Networks created and 40 million registered users. About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point. Ning currently has more than 1.9

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

JANUARY 12, 2012

Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. NutshellMail users social network updates so they don’t have to login and check. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

APRIL 19, 2010

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Create a network via Ning. Tweet on Twitter. Create hundreds of profiles on hundreds on networks. and another would say “We have to&#.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

APRIL 9, 2010

3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be. Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

JUNE 2, 2011

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. social networks) then demand goes down right? When social first came on the scene, the amount of networks were few and far between.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

SEPTEMBER 26, 2013

Twitter has the RT button and the favorite button. Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? Social Networks Facebook Linkedin social capital Twitter'

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. So beyond having this stable of intimate business connections, who does the passively dynamic social network that is Linkedin serve best? Let’s take stock really quick.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

SEPTEMBER 13, 2010

. ——————– Mike, a friend and a CEO of a cool little boutique ad agency , used to use Twitter, but then claimed that it was too nebulous. Yes they have had “some UI issues&# , but at one point they were THE social network that everyone was talking about. fair enough. What happened?

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

SEPTEMBER 15, 2011

I know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives? Maybe this town ain’t big enough for another social network? What am I supposed to do with this other network if the same people I follow and communicate with on Facebook and Twitter appear on Google Plus?

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

JANUARY 21, 2011

It’s implied that you’re either in a social network and or you know what to do once you’re in a social network. Whether kicking and scratching or willingly, you’re being pulled into the vortex of social media-whether you know what you’re doing or not. Enter a word, click a button, get a result. Good luck with that.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

FEBRUARY 16, 2010

What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks? And what ultimately happens is we make guest appearances on these social sites. What does this all mean?

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

MARCH 18, 2010

1) Get a Twitter account. Beyond just having a Twitter account that’s not doing much, learn how to use it to your advantage. You can listen for opportunity and you can use Twitter as an ad hoc arm of customer service and reputation management. They are your lifeblood and THEY are using social networks with or without you.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

MAY 26, 2010

I came across Tlists when I showed up on one of it’s lists of “The most listed Tweeters on 921 lists about Social Media&#. Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy. toby bloomberg openbook regretsy Social Networks tlists togetherville.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JULY 20, 2011

It will fill a need, and it’s ability to link your email connections into “social&# Circles is a no brainer, but here is the bigger problem. The majority of people on a social network right now are on Facebook. Google is betting on you willing to reset your “socialness&#.

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

JULY 6, 2010

Let’s short list 11 high level social media solutions and tools right now. Social Bookmarking. Social Monitoring. You don’t need to try or “do&# every social media solution to be successful. Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

AUGUST 25, 2011

We use Twitter to let people know what we’re doing right now. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? Did he get a new job that necessitates that he not participate at all in social? We use Gmail to send email.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

FEBRUARY 11, 2010

But the point is, by listening for a bit, that gives you a feel for how things work in social networks and how brands, conversations, posts, links and search results all evolve because of social media. This includes your personal social media interactions. I rely on my network. Above all stick to it.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

FEBRUARY 18, 2010

7) Suppose you were one of those folks who still doesn’t quite understand the whole Twitter Hashtag thing , well here’s a post that answers every question you may have ever had about them. 10) and lastly, Crowdeye Twitter search has some potential, what do you think? Wanna make a PDF out of a URL ? Well now you can!

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

OCTOBER 4, 2017

Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. On other networks, however, see Snap for example, the act of communicating has escalated and changed. It’s almost considered a ‘win’ but not quite. It’s average. Engagement?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

FEBRUARY 10, 2011

Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? The novice I’m sure is wondering that, as well as the expert. This thought is what drove the following deck that I will be presenting this weekend in Orlando.

Social Media 214

Social Media Social Networking Twitter 214

Direct Marketing Observations

JULY 26, 2010

Or the first time someone followed you on Twitter. Depending on your background and skillsets, the early days of social media for a lot of us, were so wonderous and so filled with curiosity. Tags: Social Networks Social commentary social media socia networks. Pretty cool wasn’t it?

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JULY 12, 2010

I now understood the real reason why social media was so dynamic and so transformational. Regular users of social networks generally collect friends and followers on a one-by-one basis, then use those connections to share their opinions and links to the latest “ Double Rainbow” remix or whatever is making the rounds that day.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JULY 19, 2010

Yoono connects you to your social networks and messengers. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&#

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

FEBRUARY 2, 2010

Only one in seven of the companies that participated in the research noted a formal process associated with adopting consumer-based social networking tools for business purposes, indicating that the potential risks associated with these tools in the enterprise are either overlooked or not well understood.”. via hashtagsocialmedia.com.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

AUGUST 24, 2011

Or better yet, when was it asked of PR practitioners that they had to understand the value of making connections with people in social networks? Or where the title of the promo piece was as important as the content contained within? or starting blogger outreach campaigns ? They have to have them to survive.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. Those are your so called starting points in social and then everything else sorta falls into lockstep behind them. “We have a Twitter account, follow us we may say something insightful&#.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MAY 13, 2011

Yet one of the points that he made and its one that I have maintained for a while now is this: Social might be the cool new alternative to a static web presence but what If Facebook, Twitter and Youtube go away tomorrow? I know it seems farfetched, but the point is, what would you do?

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

MARCH 1, 2017

That means twitter content will not necessarily play well on Facebook and or Facebook content will not necessarily work on Linkedin-particularly after LinkedIn’s latest site changes*. What do the people want? Give it to them. It’s not so much the what as it is the how.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

MAY 22, 2012

Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

JANUARY 10, 2011

Why does history repeat itself even in social media? How many times can we read the 10 ways to use Twitter for your business? History shows that we love the compelling headline with the notion that what we might read is new, insightful and helps us leverage what we do in the social media.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JUNE 8, 2011

Most will openly admit that they they’re not sure what they would do without a computer, a laptop, a tablet, a cell phone, Facebook or Twitter -They would be helpless and sadly I might be one of them, though it is my job, so maybe that is a slight pass. that seeing a 6 year old with a tablet raises nary an eyebrow.

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

SEPTEMBER 8, 2010

They know that social and search is the NBT, (next big thing) they just seem to have trouble convincing others at the moment. Lady Gaga - 6,132,774 Twitter followers. She is the #1 person on Twitter. What do you think will continue to move the dial for social media? Social commerce? This one is yours.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

JANUARY 18, 2010

Following that admission, Shel Israel and I had an exchange on Twitter that started with this from Shell… At which point I said: @ shelisrael Agree. Tags: Facebook social media danah boyd josh harris marc meyer privacy readwriteweb shel israel Social Networks. The upside/ 15 minutes of fame. Share this Post.

Privacy 162

Privacy Social Networking Cost Facebook 162