Dave Fleet

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50 Great Apps for Your iPad

Dave Fleet

Keynote – Presentation tool. Numbers – Spreadsheet tool. Social Networking. HelloTxt – Lets you update multiple social networks from one app. IM+ Lite – Integrates with multiple IM and social network tools. Tags: miscellaneous tools iPad. Enough said.

iPad 321
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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks. The idea behind prebunking is simple: if you can get the truth out there before the disinformation is spread, you can limit the reach and impact of the false information.

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Time To Evolve How We Target Social Media?

Dave Fleet

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group.

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57 Social Media Policy Examples and Resources

Dave Fleet

Policy on Staff Use of Social Media. Use of social networking, microblogs and other third party websites. Social Media Guidelines. Social Media Policy. Social Computing Guidelines. Social Media Guidelines. Social Media Policy Procedures and Social Network Policy Procedures.

Policies 419
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Tags: measurement monitoring social media tools Sysomos.

Sysomos 273
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258
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Reflections on the changing digital agency environment

Dave Fleet

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105