Jeff Esposito

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Why your small business SHOULD care about social media

Jeff Esposito

While these numbers show the potential audience, they don’t do a good job representing these three important areas that social media will offer your business: Relationships – People matter. These are all good questions that would regularly require an extensive – and possibly intrusive – survey to gain insight about.

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UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed

Jeff Esposito

Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising. 92% of admissions officers think social media is worth the investment, with 86% planning to increase their investment in social media next year. 24% reduction in newspaper ads.

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Five for Friday

Jeff Esposito

Sure blocking a social network may have made sense three years ago, but today, well that is just silly. Social networking leads to sex faster? Would you believe that 80% of women say that social media has made leads to sex faster? Well according to a sex survey from Shape and Men’s Fitness Magazine, its true.

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