Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years.

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CSR Eventful Social Media Forums 65

Laurel Papworth

FEBRUARY 14, 2011

Social Media: NAB Break Up Letter is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: break up , breaking up , Commonwealth Bank , letter , NAB , other banks , social media , Westpac. Australia: Social Media Marketing Job at Commonwealth Bank (3). Related posts.

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Social Media Banking Virtual World Technorati 101

Convince & Convert

MARCH 3, 2010

If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK. Although not an agency, I think as someone with a markteting practice, I agree it is very important to stay alert to the changing climate in communications and provide depth to our strategies.

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Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? As Larry [Prusak] says, "If the virtual world is so great, why are the planes still full?". Comments (0). Comments (1).

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Web 2.0 Movable Type Case Study Conference 150

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. SMS other social networks are built on SMS revenues such as SMSFun. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment.

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Firebelly

JANUARY 29, 2010

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”.

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Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. And yes I’ve seen social media site hosts send out “blame&# emails “You guys didn’t help promote us enough so we are now shutting down&#.

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Sites Social Media Social Networking Mobile 81

Laurel Papworth

OCTOBER 14, 2009

The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party. Social Media and Experience. See end of post for more information! ( RSS or iTunes ).

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Social Media MySpace Conference Social Networking 78

Laurel Papworth

JUNE 5, 2010

Influencers and Social Media Experts is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: influence , Influencers , social media , types of influencers. Australia: Industry Head, Social Media (11). World of Warcraft: Terrorists and Virtual Worlds (7). Related posts.

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Influencer Social Media Conference Social Networking 106

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Newsletter Handbook Virtual World LinkedIn 144

Laurel Papworth

JUNE 20, 2010

So, dear digital natives, you can f**k off, with your “you don’t understand our world&# prattle. Telstra NBN – Goodbye copper networks is a post from: Laurel Papworth- Social Network Strategy. Mobile social networks and Australian Telcos (1). Social Media Content Portal (4).

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Telecommunications Mobile Virtual World Technorati 63

The Way of the Web

DECEMBER 9, 2009

The largest of these games has more members than Twitter, and taps into both the viral distribution mechanisms available on social networks, and the most insightful game theory to ensure return visit.

Virtual World 29

Virtual World Microsoft Blogroll Mobile 29

Buzz Marketing for Technology

JUNE 27, 2008

Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. January 16, 2008. But that doesn’t make them information literate.

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agora pulse

OCTOBER 27, 2020

Here are some tips for attending your next virtual event. First things first: Be sure to have a strategy in place before you attend a virtual event. Market virtual events through Linkedin. Business events sit naturally on LinkedIn as the audience views this social networking channel through a professional lens.

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Eventful How To Conference Hosting 153

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog on Social Media Strategy covers business, social media, and Facebook marketing. Cindy King.

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Buzz Marketing for Technology

JUNE 27, 2008

First and foremost Steven made the point that your approach as an educator should not be “OK let me figure out what blogs, wikis, social tagging, You Tube, Second Life and Moodle mean for my learning strategy or my learners.&# Instead Steven suggests you start in the most obvious place…Where might that be? Learning Matters!

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Web 2.0 Wiki OpenID Virtual World 113

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

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Statistics Research Social Media B2B 190

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Monetizing social networks. Social Media Monetization: Craigslist hits $100m (2). advertising?

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Social Media Social Networking Flickr Vimeo 98

Laurel Papworth

APRIL 9, 2010

In the letters page, social media strategist Laurel Papworth disses Tony Thomas for arguing that social media should be part of a wider campaign mix, while setting up The Population, a social media agency. I questioned a “social media only&# agency recommending a “mixed marketing&# strategy.

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Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

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Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And well, they say that social media is the new link exchange, so instead of asking for an old-fashioned link (which might have worked in 2002), consider using a more viable strategy for this modern time period. « Social Media Snippets December 15, 2008 at 9:00 am Social Textiles » Blog Archive » How to …?

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Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

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