yMarketingMatters

JANUARY 10, 2014

Bottom line: Social and digital marketing have to be integrated and looked upon with a holistic view. Here are my best tips for your increased success this year: Strategy and Plan. Having a social media and marketing strategy and plan is crucial to your success in 2014. Blogging helps your social media efforts.

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yMarketingMatters

JUNE 4, 2013

SoLoMo is an acronym for Social-Local-Mobile, referring to a new marketing approach: The growing trend of targeting consumers based on their current location and designed to be shared via social networks. Consumers are going SoLoMo: They shop socially, search locally and do it all on mobile devices.

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Trends Smart Phone Marketing Mobile 277

yMarketingMatters

SEPTEMBER 20, 2012

There are many social networking websites for smaller businesses. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter.

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yMarketingMatters

OCTOBER 18, 2015

Facebook’s video traffic has reached 4 billion daily views , making the social network YouTube’s first real rival in online video. This blows away any other social network by nearly triple the time and to businesses it means Facebook is the best online place to reach potential customers. Statistics for Videos.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

JULY 20, 2016

Like any social network, what you get out of Twitter is based on what you put in and how active you are. 1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. Use the social media content rule: ⅓ of content shares ideas and stories from thought leaders and other sources. ⅓

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Twitter How To Hashtag Notification 100

yMarketingMatters

JUNE 4, 2013

SoLoMo is an acronym for Social-Local-Mobile, referring to a new marketing approach: The growing trend of targeting consumers based on their current location and designed to be shared via social networks. Consumers are going SoLoMo: They shop socially, search locally and do it all on mobile devices.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

JULY 19, 2016

Like any social network, what you get out of Twitter is based on what you put in and how active you are. 1) Align your Business Goals with your Social Goals: Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. That’s very powerful! The possibilities are great. Increase Sales.

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Twitter How To Hashtag Notification 100

yMarketingMatters

SEPTEMBER 23, 2016

The app is one of the most popular social networks worldwide. of social network users will use Instagram. Posting often, with intention, helps you to continue to increase engagement. Insta Stats & Facts: Users: 500 million monthly active Instagram users as of June 2016 up from 400 million in September 2015.

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yMarketingMatters

JANUARY 19, 2012

With your subscribers having access to their own circle of influence on Facebook, Twitter, LinkedIn and Google+, they are becoming your evangelists to spread your content across social networks even more seamlessly. hours per day socializing on their mobile device. Trend #6 – Get Serious About Customer Review Websites!

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Trends Marketing Mobile Wireless 279

yMarketingMatters

FEBRUARY 10, 2014

Google+ is now the second largest social network at just over 50% , with Facebook still dominating at 70%. But no other social network has Google’s web assets leverage. LinkedIn is still the largest professional business network and continues to grow but not at the pace of Pinterest,Google+ or Twitter.

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Social Media Mobile YouTube Social Networking 279

yMarketingMatters

JANUARY 15, 2017

Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users.

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yMarketingMatters

FEBRUARY 28, 2016

For 2016, having a social media presence for your business is a must, not a choice , if you want to expand your customer reach. Businesses have no choice but to seriously adopt and add social media as a strong marketing channel to gain exposure exponentially. Pew Research ). Pew Research ).

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Social Media Marketing Mobile B2B 100

yMarketingMatters

NOVEMBER 29, 2014

Creating and publishing great content on a regular basis can be quite overwhelming and is a lot of work, so you need to get organized and figure out a schedule that works for your business with a (1) content strategy and (2) a content calendar. (1) 1) Content Strategy: First, you need a content strategy, aka, A Plan!

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yMarketingMatters

MARCH 27, 2016

Linkedin: LinkedIn dominates the professional social network segment. It is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. This makes integrating them into any social media strategy plan just as simple. More stats here.

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