Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. Meanwhile, social networks realize that brands will pay big money for access to the millions of users in their online communities, and they’re going to charge more and more for that privilege.

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The More Things Change, the More They Stay the Same | Social Media.

Social Media Strategery

Development Social Media The More Things Change, the More They Stay the Same Mon, Apr 27, 2009 Government 2.0 From entire conferences to unconferences to new government appointees to full-scale social networks , there’s no doubt that “Government 2.0″ I’m one of the leads for our social media/Government 2.0

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Managing Your Time While Managing Your Social Media | Social Media.

Social Media Strategery

The slides below reflect some of what I’ve learned over the last few years as well as some of the tips and tricks that I show my colleagues and clients when they’re first getting started in social media. I’m one of the leads for our social media/Government 2.0 link to post] How do YOU do it? Is that the question?”

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But I Don’t WANNA Change!

Social Media Strategery

This has become a sort of mantra for me – it’s about changing behaviors, it is not about getting people to use a wiki/blog/social networking site, etc. The subject was using change management methods to encourage social media adoption within organizations. Get the naysayers to participate in building the strategy.

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A Challenge to Government 2.0 Camp Attendees

Social Media Strategery

related online social networks, including GovLoop ? Attended more events sponsored by organizations like the Social Media Club DC , AFCEA and Government 2.0 that ties the need for social media to your organizational strategy? I’m one of the leads for our social media/Government 2.0

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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. How do leaders react when their strategy is questioned? These questions need to be asked before rolling out any type of social media application.

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Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

Mon, Aug 10, 2009 Best Practices Well, it’s been an interesting couple of weeks in the world of social media and IT security. I’m one of the leads for our social media/Government 2.0 practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies.

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