Mindjumpers

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'Jumo' – The New Social Networking Site For Non-profit.

Mindjumpers

Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that.

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258
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Strategy Before Policy

Mindjumpers

Rules and regulations are handled, formatted and shared with employers but it lacks strategy. Some people might say; “well the policy is a part of the overall strategy” but when one takes a closer look it is more about don’t and this is failing. Let them be a part of the strategy. I am not against policy – I am for strategy.

Policies 203
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The Story of The World's Most Powerful Social Network – Facebook

Mindjumpers

What’s their business strategy? It all happened in less than 12 months, so the intensity in the story speaks for itself. The book will give you an understanding of the personal thinking behind Facebook, some insights in how the all dominating CEO, Mark Zuckerberg is thinking. Why do they change this and that? Is it reliable?

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189
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Making an Integrated Marketing Communication Effort

Mindjumpers

When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc., these platforms need to be integrated in the overall strategy of the company and be in alignment with the image of the business. All information should be a part of your overall strategy to ensure alignment. The 2010 Social Network Map.

Marketing 213
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Search & Social – Understanding the Interdependence

Mindjumpers

I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. The book tells you how to develop, implement, monitor, and optimize strategies and tactics for developing a strategic plan.

SEO 252