Jeff Esposito

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30 Social Media Stats for the C-Suite

Jeff Esposito

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).

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Thinking creatively to overcome social roadblocks

Jeff Esposito

In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”. Sound familiar? If you’d like to hear more, I’m more than happy to set up time to walk you through them.

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Why should I like your brand?

Jeff Esposito

The main reason for this is that many companies are still struggling to measure social media. I don’t have insight into these retailers’ social strategies, but am willing to bet that the number of fans/followers is more important to these companies than offering these folks a meaningful online connection.

Brands 50
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Women like Pinterest, measuring and Instagram

Jeff Esposito

It brings into question as to whether or not LinkedIn comes across worse to users by populating their front page with articles on the globe’s biggest social network. Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing.

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Klout fails again, making Apple pizza and staying simple

Jeff Esposito

Social Recruiting: 55% of U.S. Jobs Are Posted to Two Or More Social Networks – This is a good story with a link to the study on social recruiting. The simple tactics and strategies are often the best – how many times have you struggled getting the word out there or.

Klout 39
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How I fell into social media

Jeff Esposito

She told me to figure out if and how our company should get involve in social networking. From a business standpoint, our team was figuring things out and establishing a strategy that would continue to grow and evolve to this date and gain Vistaprint exposure in national publications and a few books.

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Thinking passed the NOW in social media

Jeff Esposito

No matter what is being said on the blogosphere, every company does not need to be on every social network the minute it hits the social Web. It is also OK to go back and revaluate after time if the network or feature turns out to be a game changer or if your customer base migrates to the network.