Direct Marketing Observations

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The Secret Sauce of Social Networks

Direct Marketing Observations

What is the secret sauce of a social network? What motivates people in your networks? Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. What do you think it is? What motivates you? Reward them.

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Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?

Direct Marketing Observations

The tug-o-war for your time when you participate on multiple social networks can be difficult. On the networks that matter to you or on the networks where you HAVE to participate? Who get’s it and who doesn’t? Where should you spend your time?

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

Where does social media fit in the marketing mix? Should your organization have a social media strategy? Over the past 7-8 years, the act of truly conversing has slowly dissipated on most social networks, Twitter in particular. It’s almost considered a ‘win’ but not quite. It’s average. Engagement?

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

Companies are mining the social web to build dossiers on you. 5) Engagement strategies will be different on every channel because of the data returned from #4. Don’t assume that your social strategies will be the same across all BU’s. Create your social media worst case scenario plan, don’t wait.

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8 mistakes you can avoid making in social media

Direct Marketing Observations

Not all networks are the same and as social networks mature, new networks are cropping up daily that are more niche specific. Mobile, Mobile social, Mobile search, and social search… Tags: social strategy Social Networks marc meyer social media consultants social media strategy.

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The Reality of Social Currency

Direct Marketing Observations

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

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In Social Media, Value Is Perspective

Direct Marketing Observations

You can define engagement through social media anyway you like- just as long as it’s working for you. Tags: SEO/SEM social media Social Networking marc meyer baseball strategy. For you baseball peeps, here is the interview with Schilling.