Dave Fleet

JANUARY 5, 2023

One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks. The effectiveness of prebunking as a strategy has been supported by several academic studies. Problems with debunking. Navigating the challenges.

Social Media 195

Social Media Reputation Study Organization 195

Dave Fleet

SEPTEMBER 7, 2010

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. I think it’s time to move beyond sheer demographics when we’re planning social media campaigns, and towards more sophisticated analysis.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

MARCH 30, 2012

Once you’re at that point, you can help to re-focus objectives, and can work to build strategies and tactics that drive at the true business need rather than the one originally stated. Those are nice side effects. “The conversation” and “engagement” are just means to that end.”

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

FEBRUARY 21, 2011

Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. Social rising in search. ReadWriteWeb: This is the Creepy, Super Cool Future of Smartphones & Social Networks.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105