Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

JULY 12, 2010

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Understanding the Competitive Landscape When deciding to build a strategy for social media , it’s clearly important to know what your competitors are doing.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

Among key insights among the 81% of American adults who are using the internet, are several statistics (paraphrased) showing usage continuing to rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users. This represents 31% of all seniors.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing.

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Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients. It is solely my opinion. Inappropriate comments will be deleted at the authors discretion. Directories… Scroll to Top

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Badge Disqus Web 2.0 Retail 201