Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. What were they thinking?

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

APRIL 2, 2013

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking.

Social Media 238

Social Media Social Networking 238

Direct Marketing Observations

APRIL 19, 2010

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? It goes viral in a social network and people get hurt. Know all social sites that your child is a part of it. and you know what? You the parent.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

APRIL 29, 2010

NJ Principal Asks Parents To Ban Social Networking. When some of us first got into social media we touted, and admittedly I still do, the transparent and authentic nature of it all. We just didn’t realize how much social networks didn’t. Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy.

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

JUNE 2, 2011

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. social networks) then demand goes down right? Who you are connected to within Facebook is your network.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

MAY 14, 2010

Facebook: Children evade social websites’ age limits. Social media create new bullying issues for schools; Collier forum set for Monday. Too young for social networking? NYU Students Start Privacy-Minded Social Media Site. Social Media Parenting: Raising the Digital Generation. I hope it helps.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

APRIL 16, 2010

In case you don’t know what Ning is: It’s a service that allows people to join and create social networks. million Ning Networks created and 40 million registered users. About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point. Ning currently has more than 1.9

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

JUNE 28, 2011

Some brands are collecting Likes and Followers at rapid rates and then are telling everyone who will listen, that they are engaged with X amount of customers on social networks. It’s not conversations, it’s not discussions, nor is it customer centric inquiries. From now on you must apply a new rule.

Engagement 258

Engagement Social Networking Meeting Conversation 258

Direct Marketing Observations

SEPTEMBER 4, 2015

So beyond having this stable of intimate business connections, who does the passively dynamic social network that is Linkedin serve best? And for that reason alone, Linkedin is a valuable passive dynamic social network. Job seekers and recruiters. I check it every day.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. Inside View gives users an aggregate view of the social presence and activity of a company. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% Recently SmartPulse conducted a poll in SmartBrief on Social Media — asking: Have you bought ads on social networks? Is that why Groupon was valuated so high?

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

APRIL 9, 2010

Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. Delivered as a SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

FEBRUARY 4, 2010

Social media provides us with, and allows us to provide, that real time data stream of what is happening now. We connect on various social networks with people who we have shared our lives with in the past. Tags: SEO/SEM Social Networks marc meyer. This moment, this hour, this minute. In the moment.

Social Media 168

Social Media Social Networking SEO Data 168

Direct Marketing Observations

JUNE 15, 2010

I’ve been thinking a lot about how people use social networks and why. The newbie in social media might think, and somewhat accurately I might add, that it’s easy to just dive right into social and worry about the big stuff later. They’ll join any and all social networks that they can.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

APRIL 21, 2010

Accountability-Social media has now made everyone accountable for what they do and what they say now. Yet children do not realize the larger implications of their online actions and interactions in social networks. As parents it’s important to understand the broader implications of social media missteps.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

JANUARY 21, 2011

It’s implied that you’re either in a social network and or you know what to do once you’re in a social network. Which means that the phenomena of social networks has definitely peaked our collective interest as marketers and yet we are still not quite sure how to us social to sell or market our stuff-What do we do?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MAY 10, 2011

Consider the following three very general examples: Sure, it’s great for sourcing new ideas but what happens when Betty in accounting can’t stand Fred in the cubicle next to her and Fred stalks her in all of her social networks both internally and externally? Does Betty complain openly on Facebook?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

FEBRUARY 16, 2010

What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks? And what ultimately happens is we make guest appearances on these social sites. How do we scale?

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

OCTOBER 15, 2010

Create your social media worst case scenario plan, don’t wait. 7) Search will still rule, but social search will drive future customer engagement. Things change so quickly in the digital social media world that nothing is finite and everything is fair game. For starters, think local and then learn how it works.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MAY 28, 2010

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create microsites using social platform providers. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

JANUARY 27, 2010

We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

MAY 20, 2011

It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) It’s community based and people based and not sales based. Big diff.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

FEBRUARY 10, 2011

Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? The novice I’m sure is wondering that, as well as the expert. This thought is what drove the following deck that I will be presenting this weekend in Orlando.

Social Media 214

Social Media Social Networking Twitter 214

Direct Marketing Observations

MAY 26, 2010

This has some potential now that Ning has constructed pay walls; Add a forum or social network to your blog with BlogFrog. toby bloomberg openbook regretsy Social Networks tlists togetherville. Tags: social media blogfrog Facebook fanpage list flowtown jd lasica marc meyer. 8 websites you need to stop building.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JANUARY 27, 2011

Yep I was going to talk about how athletes should be careful of what they say about themselves or others especially on social networks. Not just the fact that it was on a social network but this has to do with civility and respect. It must be true. Until it happened to me. And I feel awful about it. I know better.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

SEPTEMBER 13, 2010

Yes they have had “some UI issues&# , but at one point they were THE social network that everyone was talking about. Semi-truth #3: What happened to MySpace can happen to any social network. What is the sweet spot for a “social relationship&# before it plummets into the trough of disillusionment?

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

AUGUST 11, 2010

Tags: social media influence blogs marc meyer social media Social Networks YouTube.

Social Media 194

Social Media Social Networking Training YouTube 194

Direct Marketing Observations

MARCH 28, 2011

Share together in a new, moving social network. Color is a photo sharing/social network app launched last week, and it was not a quiet launch either. Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. Just look around. .

Social Networking 112

Social Networking iPhone Mobile Applications 112

Direct Marketing Observations

SEPTEMBER 26, 2013

Social Networks Facebook Linkedin social capital Twitter' I just don’t have an answer for you yet on how I can add your content to the 32 tabs I have open, Besides, I’m too busy looking at someone’s profile who I don’t know, endorsing me for a skill I don’t have on Linkedin.

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

FEBRUARY 11, 2010

But the point is, by listening for a bit, that gives you a feel for how things work in social networks and how brands, conversations, posts, links and search results all evolve because of social media. This includes your personal social media interactions. I rely on my network. Above all stick to it.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

OCTOBER 3, 2011

Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. No matter how difficult it is.

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

APRIL 23, 2010

As I was walking my black and white dog this morning I was struck by a notion that really, what might be driving widespread social media adoption are 2 simple things. A social network happens because of what? Tags: seo word of mouth word of mouth marketing social media Search marc meyer wom. Word of Mouth and Search.

Social Media 152

Social Media Fashion SEO Social Networking 152

Direct Marketing Observations

JULY 20, 2011

It will fill a need, and it’s ability to link your email connections into “social&# Circles is a no brainer, but here is the bigger problem. The majority of people on a social network right now are on Facebook. Google is betting on you willing to reset your “socialness&#.

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

MAY 17, 2013

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. Apparently the owners decided to respond to the trolls that were commenting about how bad they came off on the show. Give them anything and they will run with it. Here comes my point and it’s about Yelp.

Flash Mob 219

Flash Mob Reddit Review Social Media 219

Direct Marketing Observations

JULY 19, 2010

Yoono connects you to your social networks and messengers. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

MARCH 26, 2010

Not all networks are the same and as social networks mature, new networks are cropping up daily that are more niche specific. Mobile, Mobile social, Mobile search, and social search… Tags: social strategy Social Networks marc meyer social media consultants social media strategy.

Social Media 221

Social Media Consultant MySpace Authentication 221